After working for other people for so long, you might feel that 2018 is the right time to venture into the great unknown of self employment and entrepreneurship. While this is a laudable move, you need to be sure you are getting into the right industry, and that you have the right tools to succeed in it.
If you have some experience with search engine optimisation and would like to start your own SEO company, then this article will make for an interesting read. Here, you will get detailed coverage of how you get set up and enjoy a profitable SEO business in just 4 steps.
Get the necessary knowledge
Building a successful career in the SEO industry is only possible if you have the knowledge needed to do SEO. To become an SEO expert, you need to have certain skills at your fingertips.
You need to understand what On Page and Off Page SEO is and the techniques needed to make them work. You also need to know how to carry out a competitive analysis, do keyword research, get quality links and perform a proper SEO audit.
Some of the other skills you need to develop include learning how to build, develop and manage user engagement. User engagement is one of the factors that encourage page ranking and if you are knowledgeable in this area, it will help provide better user experience for your clients.
You need to also develop a system that would help you check and correct errors that can hurt SEO ranking for your clients’ websites. Some of the errors that can negatively affect SEO rankings are broken links, wrong file names, complicated URL and poor grammar.
You may need to learn some web design or programming skills to help you understand and analyze HTML codes for problems. This is not compulsory however, as you can always hire a programmer to handle this aspect for your business.
At first glance, the skills you will need to learn might appear tedious and complicated, but the good news is that there are a variety of sources on the internet where you can quickly and easily learn them.
Make use of tools and resources
It is important that you have the right tools and resources to help you measure the success of your SEO efforts. If you don’t have this, then you will not be able to tell which of your strategies is effective and which you need to develop on.
There are lots of SEO and tracking tools on the internet that you need to learn how to use for your SEO business to be successful. Some of these tools are basic and quite easy to understand.
It is important also that you have some sort of checklist and a system of reporting that will help you in monitoring before you begin looking for clients for your business. If you are not familiar with analytics and don’t have the time to learn, then you should consider building a relationship with local experts where you can mutually benefit one another.
As a new business, you may struggle to attract your first customers before you gain momentum. This is where relationships come in. Regardless of the type of business you do, relationships are a very crucial element for its success.
For your business to succeed you need customers and most of them will come to you through referrals. You will need to build good relationships with professionals in your industry so that they can refer customers to you.
Until you have built your business into a known brand, you will need to do some extra work in order to attract customers. Develop healthy relationships by networking with other SEO professionals, content developers, programmers, graphics designers, social media experts and content marketers.
Apart from your relationships with local professionals, you need to also build a network online. Be very active on social media and join industry related groups. You can build a loyal following and attract potential customers from these platforms.
Writing useful, engaging articles and sharing on blogs and social media can help drive traffic to your website where you can convert them into followers and customers.
Building the right relationships is the first step in attracting clients because the number people you know can determine the number of jobs that come your way.
Some people want to own an SEO business but are not cut out for the hassle it involves. This category of people can still own a business and earn money from it without ‘dirtying their hands.’
And for those willing to commit the time, energy and resources into building a profitable SEO company, a time will come when you get swamped with too much work. For these two situations, outsourcing is the perfect solution.
There are SEO reseller companies who provide full featured SEO services where you don’t have to do anything but source for customers and make profit. This service provides you with a white label solution where every part of the business is to all intents and purposes your own. Customers provide the job to you at your price and you hand over to the SEO service to carry out on your behalf. This helps you focus on other aspects of your business without losing customers or money.
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
Every new business face challenges during its early stage but with the right tools, resources and the relevant skills, it is only a matter of time before your business will find its feet. Do your own research and follow these four simple but sure steps discussed above and see your dream of a successful SEO business come alive.