webdev

20
Apr

New Website Goes Live for Clients MPS

Clients MPS needed a new responsive website to showcase their healthcare and education specialisms along with news, testimonials and case studies. We reviewed and updated the content from the previous site, updated the navigation and added fresh new content and images to bring the site up to date. Using a responsive WordPress platform means that the site can now be

Read more

18
Apr

B2B Marketing: Why Lead Nurturing Requires Agility and a Diverse Contact Strategy

Today’s B2B marketer wants more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase timeframes and further insight to advance leads inside the funnel. Lead nurturing is frequently being identified as the solution to this diverse and fast-evolving set of needs. But it’s a little too easy to say lead nurturing can address all these

Read more

17
Apr

5 Tips To Avoid Content Marketing Failure

There are many, many blogs out there and many don’t receive the success they deserve. This blog is all about avoiding the mistakes most blogs writers make.   Any blog can find success. 1) Remember content marketing is not a short term investment Businesses often invest in content marketing without truly understanding the process which content marketing uses to develop

Read more

14
Apr

6 Surprising Ways To Increase Landing Page Conversions

Introduction – Every time I’m on the net and I see helpful stuff for free, it grabs my attention. The offer only needs to be slightly related to my needs and I’ll be hooked. Yet when I get to the landing page, something strange happens. I doubt myself, I’ll think to myself “do I really want to give this information

Read more

20
Jan

6 Essential sales and marketing skills for business owners

A recent survey of small business owners revealed that a third saw sales and marketing as an area of weakness in their company. These skills are vital to success but many small firms do not have the budget to employ a dedicated marketing department. Here are the core sales and marketing skills for small and medium sized business owners, as

Read more