Aluminium Windows Kent is one of the major aluminium window providers in the Kent. They have achieved success and company growth from offline leads and client referrals. The company had established a strong online presence, but wasn’t turning it into leads and sales.
Social media platforms from Aluminium Windows Kent were growing but without impressive engagement. Aluminium Windows Kent felt stuck because of its poor sales conversions. They couldn’t grow because they couldn’t justify more ad spend based on their current results.
Besides, their cost per lead and sales at the current rate was unsustainably high. Customers often have no need to return as their aluminium windows are strong, durable, and built to last. In order to grow as a business they need to scale up their conversion rate while securing a reduced cost per lead.
They reached out to Socialable in Kent to help with these challenges. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
We listened to potential online customers as part of our analysis of Aluminium Windows Kent’s buyer persona. We needed to create a comprehensive buyer persona for our clients before proceeding and we took great care to. Some of the team also studied the Kent and beyond competition our client was up against. All of this gave us enough data to get on with the mission at hand.
Website Designing for the Aluminium Window Company in Kent
After we analyzed their website, we discovered that the call-to-action wasn’t clear or well-placed. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. We ultimately discovered that a more responsive website and more lead-oriented homepage would be beneficial. We then went on to create a landing page that was simple and clearly structured with the buyer persona in mind.
Customers could learn more about the right aluminium windows that would suit their needs. Our simple but strong call-to-action was comforting for the customers because we showed past credentials that proved our client’s leadership in the industry. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. We were also able to use our best practices developed after spending hundreds of thousands of pounds over the years in making their digital marketing more effective. However, we had to use A/B split testing before choosing the best converting USP to test different USPs we created.
SEO for Aluminium Window Company
We used the company’s demographics to design a new search engine optimization that would achieve better results. Our research and analysis allowed us to come up with several long-tail keywords that would better help attract the right prospects. Our research revealed that because the company was not using action-orientated keywords they were getting users that were still in the research phase and not yet ready to make a purchase. We also attached another landing page and call to action to the existing content, as it was already proving successful in attracting visitors via search engines. We then just looked at creating a new campaign that would turn those browsers into buyers.
Marketing Aluminium Window Company
We began by creating the most effective marketing plan for Aluminium Windows Kent. We synchronized Aluminium Windows Kent marketing online campaign and ensured that it was customer-centric and Kent focused. We aimed to create more social engagement by stepping up the social media campaign.
Social media engagement was enhanced by posting useful comments and addressing customers’ needs. For pay per click marketing we revamped the campaign adding different target keywords using our own developed strategies. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
Quality Aluminium Window Company Promotions
We targeted highly qualified leads for Aluminium Windows Kent in Kent and ran digital promotion. Search paid traffic, social media pay-per-click, and content marketing made up the components of promotion. After carefully developing and optimizing paid search campaigns and the buyer persona, we could immediately run a profitable Google PPC campaign. The level of engagement began to increase significantly thanks to social media.
We created high-quality content and marketed the content, using our relationship with others in the niche of Aluminium Windows Kent, making Aluminium Windows Kent a leader in aluminium window services of Kent. We continually increase ROI and adapt to changes in order to keep optimizing the campaign. We created a brand voice for our client that was solid both on and offline. We used some online branding techniques for our client to stand out in the marketing campaign.
Kent Aluminium Window Services Lead Generation
We synchronized lead generation across multiple platforms for Aluminium Windows Kent. We reduced cost-per-lead by 79% and increased conversion by 81%. We also increased the amount of organic leads by 42% so far.
These numbers indicate that our client’s funnel is always full, and our created follow-up campaign helps our client sell more aluminium windows. In Kent, Aluminium Windows Kent is a company we helped make headway by producing high-quality leads at much lower costs, and helped to nurture those leads with an effective and simple marketing plan. Marketing performance can easily be boosted if you know how. You may just need a new perspective on your marketing campaign and ideas on how to strengthen it.