Aluminium Windows York in York is one of the city’s finest aluminium window providers. Their success through both offline leads and client referrals over the past years has allowed them to grow as a business. They had built a decent online presence over the years, but were having problems turning traffic into leads and sales.
Social media platforms from Aluminium Windows York were growing but without impressive engagement. Poor sales conversions halted Aluminium Windows York business. Growth was halted because they felt they couldn’t spend more money on ads based on their poor results.
Their cost per lead and sale was too high to remain viable. Aluminium Windows York’s aluminium windows are strong and durable enough that customers did not need to return, therefore lowering their repeat value. For growth and profit, cost per lead needed to be reduced or conversion increased (or both).
It was at this time that they contacted Socialable in York to help them solve these challenges. When we agreed to help, we started by examining what they had achieved so far and how they had done it. Next, we set off to do a complete review of the website, marketing efforts, search engine optimization techniques digital strategy and more.
Along with the above, our team was also analyzing Aluminium Windows York’s buyer persona and “listening” to their prospects and potential customers online. We took great care in creating a comprehensive buyer persona for our clients before proceeding. Some of our team also observed our client’s competition near York and elsewhere. With this information and more, we were prepared to take on the challenge.
Web Design for Aluminium Window Company
It was discovered after our careful analysis that the call-to-action portion of their website wasn’t optimal. They were also lacking a clear message of how they could better help their customers, thanks to their technical abilities. Ultimately, we found the website needed to be more responsive and the high-traffic homepage needed to be lead-oriented. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
We allowed for customers to learn about the right aluminium windows to suit their needs. We made the customer feel more at ease by providing them with clear information and details of credentials our client had achieved over the years. Based on our buyer persona analysis and the prospect class preferred by our client, we made two more unique selling propositions. We were also able to use our best practices developed after spending hundreds of thousands of pounds over the years in making their digital marketing more effective. However, we had to use A/B split testing before choosing the best converting USP to test different USPs we created.
SEO for Aluminium Window Company
We created a new search engine optimization strategy that was better targeted to their customer demographics. We were able to come up with many long-tail keywords to improve prospect attraction based on research and analysis. We discovered through analysis that although some keywords gave the company a high rank, the keywords did not call for customers to take action. Apart from creating a plan that would target new keywords, we attached another landing page and call to action to the content that was already doing well on the search engines, with the aim of attracting those visitors and nurturing them with a new set of email campaign that took into consideration the stage the prospect were at, and to gradually get them to a stage where they are ready to buy.
Aluminum Window Company Marketing
First, we consulted and created an efficient marketing plan for Aluminium Windows York. We ensured the online marketing campaign for Aluminium Windows York focused on York and the customer. We improved their social media campaign by creating more engagement.
Social media engagement was enhanced by posting useful comments and addressing customers’ needs. In terms of pay per click marketing, we redesigned the campaign and started targeting a new set of keywords based on our own time-tested strategy. We sent this traffic to two different landing pages and “listened” to the way customers engaged and how much leads and calls each page generated. We were also able to create engaging articles, customer testimonials, videos and more due to the increased engagement from customers via social media.
Promotion for Aluminium Window Company
We targeted highly qualified leads for Aluminium Windows York in York and ran digital promotion. Content marketing, social media pay per click, and search paid traffic were the major components of the promotion. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. The level of engagement began to increase significantly thanks to social media.
Aluminium Windows York is now a leader of aluminium window services in York because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). We continually increase ROI and adapt to changes in order to keep optimizing the campaign. Our clients brand voice was strengthened to ensure it was as solid online as it was offline. We went forth with some online branding techniques to help our client stand out in the marketing campaign.
Lead Generation for Aluminum Window Services in York
Over many mediums, for Aluminium Windows York we synchronized lead generation. We reduced cost-per-lead by 79% and increased conversion by 81%. Organic leads have increased by 42% so far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. Aluminium Windows York is one of the many clients we have helped in York and beyond make headway in terms of generating high quality leads at a fraction of the cost, and help to nurture these leads using our simple but effective marketing campaign. Marketing performance can easily be boosted if you know how. It might just be an outside eye that extracts and implements the beneficial change to your marketing plan.
Finding Us –
Business Web address – https://aluminiumwindows-york.uk
Name of Contact – Andrea Peterson
Name of Business – Aluminium Windows York
Office Phone – 0800 772 0298
Company Email – firstname.lastname@example.org