Steven Evans is now a major player in the sash window industry in Wigan, thanks to the intervention of Socialable. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They set up a campaign, hoping to generate organic leads in Wigan, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. The poor engagement of Steven Evans’s customers in Wigan was a contrast to its strong online presence.
After consulting with Steven Evans, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Steven Evans’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Steven Evans customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in Wigan, our approach has always been focused on the customers. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Steven Evans’s marketing campaign was boosted by our techniques and made them one of the major players in Wigan. One thing we noticed is that Steven Evans demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Steven Evans competitors were exploiting the lapses with a well-focused unique selling proposal. Our carefully targeted approach spiked up Steven Evans conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are a few of them –
Revamp of the Sash Windows Wigan Webpage
Our first step was a complete redesign of the website. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A considerable number of Steven Evans target audience found our video appealing.
Sash Window Marketing for Steven Evans
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Steven Evans.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also observed response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Wigan.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. Steven Evans benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Results Pages Enhancement for Sash Windows Wigan in Wigan
We did off-site and on-site search engine optimization for Steven Evans. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Steven Evans in Wigan
We were always consulting with Steven Evans and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Sash Window Promotion for Steven Evans
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation Plan for Sash Windows Wigan Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Steven Evans can now get top-quality leads in Wigan. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Steven Evans claims they have never received a better return on its marketing money. Steven Evans is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Our content strategy for Steven Evans involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Wigan. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Steven Evans to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. We have helped many companies like Steven Evans grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. Let us generate high quality leads and conversions for your business.
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