In West Midlands, Aluminium Windows West Midlands is a popular aluminium window provider. The company has grown largely through its offline leads and client referrals, adding to its success. Recently, the company was having problems turning their strong online presence into leads and sales.
Social media platforms from Aluminium Windows West Midlands were growing but without impressive engagement. With poor conversions, Aluminium Windows West Midlands was stuck. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Current cost per lead and sales were also too high. Customers often have no need to return as their aluminium windows are strong, durable, and built to last. To grow and sustain profitability, they needed to be able to bring in leads at a significantly reduced cost or scale up conversion, preferably both.
They reached out to Socialable in West Midlands to help with these challenges. Of course, we agreed to help and began by studying their current strategy and what they had achieved so far. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
Our team was also helped by analyzing Aluminium Windows West Midlands’s buyer persona and suggested ways to adapt to what customers wanted. We carefully created a buyer persona before proceeding. Some members of our team were also carefully studying and “spying” on our client’s competitors in West Midlands and those abroad. All of this gave us enough data to get on with the mission at hand.
Website Designing for the Aluminium Window Company in West Midlands
After careful analysis, we noticed that the call-to-action on their website wasn’t well optimized or well placed. We also discovered that their messaging struggled to communicate how their superior technical ability would help their customers better. Most customers landed on the homepage, so we decided to make it more lead-orientated and the website more responsive. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
Customers could learn more about the right aluminium windows that would suit their needs. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. Two more unique selling propositions were created based on the buyer persona and the prospects our clients were hoping to attract. We could use our best work after so many years of spending thousands of pounds making their digital marketing more effective. We used the A/B split testing method to test USP’s we created on different pages before opting for the best converting one.
SEO for Aluminium Window Company
We created a better-targeted search engine optimization strategy based on customer demographics. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. Our research revealed that because the company was not using action-orientated keywords they were getting users that were still in the research phase and not yet ready to make a purchase. As well as devising a plan that would target new keywords we added another landing page and call to action feature to the existing content. This was to enable us to attract visitors that already had a presence and used a new campaign to get them to a stage where they were ready to buy.
Marketing Aluminium Window Company
We started by consulting and creating a proficient marketing plan for Aluminium Windows West Midlands. We synchronized Aluminium Windows West Midlands marketing online campaign and ensured that it was customer-centric and West Midlands focused. We improved their social media campaign by creating more engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. For pay per click marketing we revamped the campaign adding different target keywords using our own developed strategies. We sent this traffic to two different landing pages and “listened” to the way customers engaged and how much leads and calls each page generated. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
Quality Aluminium Window Company Promotions
We ran mainly digital promotion targeting highly qualified leads for Aluminium Windows West Midlands in West Midlands. Content marketing, social media pay per click, and search paid traffic were the major components of the promotion. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. Significant increases were seen in profitable social media traffic and level of engagement.
With our high quality content we were able to target a wider audience using Aluminium Windows West Midlands niche services. The marketing also put Aluminium Windows West Midlands closer towards becoming the leading aluminium window service provider in West Midlands. In order to continue optimizing the campaign, we maintain a view of continually increasing ROI and adapt to changes. We ensured that our clients brand voice was as solid online as it is offline. We used some online branding techniques for our client to stand out in the marketing campaign.
Lead Generation for Aluminum Window Services in West Midlands
We harmonized lead generation across several platforms for Aluminium Windows West Midlands to achieve maximum results. The cost per lead was reduced by 79%, while conversion increased by 81%. We have been able to increase the amount of organic lead by 42% thus far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. Aluminium Windows West Midlands is one of the many clients we have helped in West Midlands and beyond make headway in terms of generating high quality leads at a fraction of the cost, and help to nurture these leads using our simple but effective marketing campaign. Marketing performance can easily be boosted if you know how. It might just be an outside eye that extracts and implements the beneficial change to your marketing plan.
Contact Details –
Company Website – https://aluminiumwindows-westmidlands.uk
Name – William Long
Business Name – Aluminium Windows West Midlands
Telephone – 0800 772 0298
Company Email Address – firstname.lastname@example.org