Our marketing team at Socialable has built the Brenda White brand to notable standards in the sash window industry, Swindon. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Swindon, but they were losing ground to their competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. Although engagement was poor in Swindon, Brenda White had a significant online presence.
After consulting with Brenda White, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Brenda White’s target audience. Their online marketing techniques were analysed by our team.
Because Brenda White’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our methods have always focused on the customer since we began lead generation services in Swindon. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Brenda White to help it become a major player in Swindon. One thing we noticed is that Brenda White demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Brenda White’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Brenda White’s conversion by 103%. Below are a few of them –
Revamp of the Sash Windows Swindon Webpage
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Socialable’s marketing team also advised Brenda White to re-design their landing page to focus on how their product would help their customer for more effective results.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Brenda White target audience found our video appealing.
Marketing Sash Windows for Brenda White
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. After consulting with Brenda White, we started by building a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Swindon customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Brenda White benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
We did off-site and on-site search engine optimization for Brenda White. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Window Branding for Brenda White in Swindon
We made sure we stayed true to the brand in all aspects as we always consulted with Brenda White. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Brenda White
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Swindon Sash Windows in Swindon
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Brenda White can now get top-quality leads in Swindon. Leads from organic traffic are also better targeted and are converting better.
Brenda White says its investment on marketing dollars have never given them better return. Brenda White is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. Our content strategy for Brenda White involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Swindon. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
Our marketing efforts enabled Brenda White generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Brenda White to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
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