With the assistance of Socialable a creative marketing company, small and medium businesses can develop beyond limitations to become more competitive in their industry. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. The following is a project case study for Trafford (a skip hire company) we’ve engaged with in Trafford.
Trafford Skip Hire Company Lead Generation
Nature of Business – Trafford offers top-notch services to assist people eliminate waste materials. It is often hard for both individuals and businesses in the Trafford area to find consistent and reliable methods to get rid of waste products because they cannot find a company that provides those services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How can we link Skip Hire Trafford, an authentic skip hire company, with such doubtful clients?
Our task was cut out for us; Socialable was to provide an answer to an ‘old school’ business need – generate leads. Although the online presence of Trafford had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
SEO strategies for skip hire company in Trafford
We began by developing a content-driven strategy, designed to attract more traffic to skip hire’s website. This is our preferred strategy, although it requires significant resources, time and effort. Our method –
- Promote the content to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. By increasing the site’s authority, we would improve its ranking for keywords. Non-content driven tactic was the second strategy we applied.
This method was not based on the creation or promotion of any content. What we did was use target keywords to optimise multiple webpages. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Here are the tactics we used –
- We took a close look at competitors and came up with keywords, then ran the keywords by Trafford for approval.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- Resolving all issues identified in the SEO audit
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Trafford were using to search. The result – We immediately augmented skip hire’s leads in Trafford by 230%. Since implementing these strategies, we have increased the volume of organic searches by 70.82%.
Skip Hire in Trafford process for Web Design
When we took a look at Skip Hire’s website we believed that we would be able to increase the quality of their website in order to optimize it and increase conversion. The following were our objectives –
- Improve visitors’ online experience with a better, more professional look
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. With these improvements, search engines would reliably steer potential customers in Trafford to skip hire’s website. Moving on to the website’s aesthetics, we knew that Trafford needed a more appealing and accessible online presence. By improving the web design the company would have a fresh presence online.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. All these aspects were brought together in order to give the website a complete overhaul. The results were noticeable right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. We also improved conversion by 3% once we made the site more accessible by mobile. There was need for Trafford to portray a reflection that relayed trustworthiness and authority to the target-audiences as well as web visitors. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
The point of the positioning strategy would be to assure customers thaT Trafford is an efficient and reliable service in Trafford. We identified customers service and speedy response time as Trafford’s primary brand values, since potential customers primarily search for these qualities in skip hires. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It did not take long, based on our surveys, for the public’s impression of Trafford to improve. Our tests showed that a large proportion of residents of Trafford associated Trafford with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
Why Socialable’s skip hire campaigns in Trafford are successful
We begin all our projects by first listening to customers and noting their every point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.
If you would like to work with us, contact us via –
Finding Us –
Company website – https://skiphire-trafford.co.uk
Name – Michael Long
Business Name – Trafford
Office Phone – 0800 772 3859
Company Email Address – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.