Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. As a case study, let’s take a look at the work we did for Staffordshire a skip hire company operating in Staffordshire.
Lead Generation for Skip Hire Company in Staffordshire
Staffordshire offers reliable waste-disposal services to the people of Staffordshire. Individuals and businesses in Staffordshire looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How could we connect Skip Hire Staffordshire, an original skip hire company, with these skeptical customers?
To deal with this problem, we at Socialable had to find a way to generate leads for Skip Hire Staffordshire. Although the online presence of Staffordshire had been established there was much room for improvement where customers could be engaged and eventually converted. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
SEO strategies for skip hire company in Staffordshire
The aim was to attract more visitors to the Staffordshire website, so the starting point was to use a content driven strategy. This is our preferred strategy, although it requires significant resources, time and effort. Our approach –
- Promote content designed to attract backlinks
By implementing this strategy, we hoped to increase the domain authority of skip hire’s website. By increasing the site’s authority, we would improve its ranking for keywords. The second strategy Socialable applied was non-content driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Rather, we optimized a number of WebPages for intended keywords. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Here are the tactics we used –
- We took a close look at competitors and came up with keywords, then ran the keywords by Staffordshire for approval.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Resolving all issues identified in the SEO audit
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
The main objective was to substantiate their search volume; we created relevant keyword combinations that prospective clients of the company were utilizing to search. The Result – Immediate 240% rise in lead volume for the company in Staffordshire. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
How did we improve the web design for skip hire in Staffordshire?
We turned to our graphic designers to optimise visitor conversion by improving skip hire’s website. The objectives we had were –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Staffordshire to the general site structure. Anyone in Staffordshire who was interested in the services that Staffordshire offers could find the information that they need with ease on the new website. What Staffordshire needed, style-wise, was a site that communicated and connected better with their target audience. The enhanced web design would play a big role in giving it a revitalized online presence.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. These elements combined to give Staffordshire an entirely fresh, new website. The results were immediate.
Due to the new look and easier navigation, website engagement rose by 24%. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. We needed to give Staffordshire a look that online visitors would recognise as trustworthy and authoritative. Once we had completed an assessment, the Socialable branding team arrived to discuss the brand values of the company.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Staffordshire. We discovered in discussions that two very important qualities people look for when they search for skip hire services were the brand values of a fast response time and impeccable customer service. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
From our tests, we noted a positive relationship for alleged impressions of Staffordshire within a short stint. A large number of people in Staffordshire when questioned thought that Staffordshire was efficient and trustworthy based on what they stated in their messages. Staffordshire has enjoyed serious growth in their leads of about 40% and more visitors are converting over to customers after visiting their website. The starting point of each project for Socialable is to listen to what our clients want and take notes. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Every member of the team contributes their quota towards resolving the problem and making your business successful.
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Contact us now –
Company Website – https://skiphire-staffordshire.co.uk
Contact – Teresa Lee
Company Name – Staffordshire
Phone Number – 0800 772 3859
Company Email – firstname.lastname@example.org
Quick phone consultations can be scheduled by calling 0800 772 3859.