Socialable offers creative marketing solutions to small- and medium-sized companies that will maximize their standing in their industry. We started in 2009, and since then have been giving start-ups strong lead generation solutions that combine our creativity, marketing experience, and expertise. As a case study, let’s take a look at the work we did for Hackney a skip hire company operating in Hackney.
Our Lead Generation Campaign for a Skip Hire Company in Hackney?
Hackney offers reliable waste-disposal services to the people of Hackney. Real waste-disposal services in Hackney that are top-notch and trustworthy can be difficult to find. This difficulty comes down to trust – people don’t know if an online skip hire company will simply subcontract their work to low-quality companies. How could we connect Skip Hire Hackney, an original skip hire company, with these skeptical customers?
Socialable’s solution had to rely on the classic business strategy of lead generation. Although the online presence of Hackney had been established there was much room for improvement where customers could be engaged and eventually converted. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
What SEO techniques did we employ for skip hire company in Hackney?
Skip Hire Hackney needed to draw more people to their website, so we started with a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method –
- Use content designed to attract backlinks
The objective of this strategy is to increase the authority of skip hire’s website. The more website authority they had, the easier it was to rank for keywords. The second strategy Socialable applied was non-content driven strategy.
Like the name implies, we did not create or promote any content. Instead, we optimised several webpages for target keywords. We like to employ this strategy when working with small businesses, because it is less demanding with regard to time and effort. Here are the tactics we used –
- We took a close look at competitors and came up with keywords, then ran the keywords by Hackney for approval.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- We acquired pertinent backlinks constantly until we were pleased with the site’s ranking.
- There were specific keywords that the client wanted to rank for so we undertook research on Google Keyword Planner.
We did this to verify their search volume, and came up with relevant keywords combinations that potential customers of the Hackney were using to search. The result – An instant 230% increase in lead volume for Hackney in Hackney. Skip hire’s organic search has also increased by 70.82% thanks to our campaign.
Web Design for skip hire in Hackney
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. The objectives we had were –
- Improve visitors’ online experience with a better, more professional look
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. With these improvements, search engines would reliably steer potential customers in Hackney to skip hire’s website. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. The enhanced web design would play a big role in giving it a revitalized online presence.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. When all of these elements were brought together it gave the website a complete makeover. Success followed immediately.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. It was important for Hackney to convey an image that demonstrated trustworthiness and authority to their ideal customer and visitors to their website. We decided that Hackney brand values needed improvement.
The point of the positioning strategy would be to assure customers thaT Hackney is an efficient and reliable service in Hackney. We identified customers service and speedy response time as Hackney’s primary brand values, since potential customers primarily search for these qualities in skip hires. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Hackney thought of Hackney as ‘efficient’ and ‘trustworthy’. In recent months, the Hackney has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
Why are Socialable’s skip hire campaigns in Hackney so successful?
Our first step with every project is to sit down with our clients and listen closely to their needs. Our attention to detail may be described as meticulous but it gets the job done. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. Every member of the team contributes their quota towards resolving the problem and making your business successful.