Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. Since we started in 2009, we have combined our marketing ingenuity, know-how, and practice to promote effective lead generation techniques for start-up enterprises. The following case study will examine the services performed for CGloucester located in Gloucester.
Lead Generation for Skip Hire Company in Gloucester
The skip hire company specializes in eliminating waste materials. Real waste-disposal services in Gloucester that are top-notch and trustworthy can be difficult to find. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Gloucester, the skip hire company.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Gloucester. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
What SEO techniques did we employ for skip hire company in Gloucester?
Using a content-driven strategy, we set about increasing visits to skip hire’s website. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. This is our basic method –
- Promote content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. This increase in the website’s authority would then help it to rank for keywords in search engines. Next, Socialable developed a non-content-driven strategy.
This strategy, as the name suggests, did not focus on content creation or promotion. Instead, we optimised several webpages for target keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Here are some of our tactics –
- We took a close look at competitors and came up with keywords, then ran the keywords by Gloucester for approval.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Resolving all issues identified in the SEO audit
- After this, we turned to Google Keyword Planner and researched keywords identified by skip hire.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The result – Skip hire’s lead volume in Gloucester instantly increased by 230%. Organic search has risen by 70.83% since the campaign was launched.
Skip Hire in Gloucester process for Web Design
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. The following were our objectives –
- Improve visitors’ online experience with a better, more professional look
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Gloucester to the general site structure. Anyone in Gloucester who was interested in the services that Gloucester offers could find the information that they need with ease on the new website. It was obvious that Gloucester needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. The enhanced web design would play a big role in giving it a revitalized online presence.
We identified photography and typography as areas where we could effectively manage the brand’s look. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. Finally, it was time to implement these overhauls on the site. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Thanks to the site’s mobile improvements, furthermore, visitor conversion increased by 3%. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
The new focus was towards reassuring clients about the service efficiency and reliability of Gloucester in Gloucester. We identified customers service and speedy response time as Gloucester’s primary brand values, since potential customers primarily search for these qualities in skip hires. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It didn’t take long for those tests to increase the popularity of Gloucester. A large number of people in Gloucester when questioned thought that Gloucester was efficient and trustworthy based on what they stated in their messages. Recently, Gloucester has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
What makes our campaigns for Skip hire in Gloucester a success?
Our first step with every project is to sit down with our clients and listen closely to their needs. Our attention to detail may be described as meticulous but it gets the job done. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Every member of the team contributes their quota towards resolving the problem and making your business successful.