Socialable has helped Margaret Cook become one of the competitive players in the Southend sash window industry. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Southend, but they were losing ground to their competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they received were the wrong targeted group. Margaret Cook clearly had a visible online presence, but engagement with customers in Southend was poor.
When Margaret Cook hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Margaret Cook. We examined their digital marketing campaign.
Given Margaret Cook’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Southend. We spend more time analyzing our client’s customers and understanding their needs and preferences. It is a combination of creativity and analytics plus years of investment in continuous testing.
We applied this to Margaret Cook’s marketing strategy to boost their business in Southend. Another observation we made was Margaret Cook hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. The engagement was not as good as it should have been, and Margaret Cook competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Margaret Cook’s conversion by 103%. Below are some of them –
Sash Windows Southend Website Re-design
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Margaret Cook’s prospects.
Margaret Cook’s Sash Windows Marketing Strategy
At Socialable, we believe effective marketing should be straightforward. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Margaret Cook were guided by this principle. We began by putting in place a marketing plan upon consulting with Margaret Cook.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Southend.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Margaret Cook benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Results Pages Enhancement for Sash Windows Southend in Southend
We carried out on-site and off-site search engine optimization on behalf of Margaret Cook. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Process in Southend
Because of frequent interactions, all our marketing activities reflected the true Margaret Cook brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows Southend Sash Windows in Southend
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Margaret Cook found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows Southend Sash Windows in Southend
Ever since we took over, the lead generation across multiple platforms online has been boosted. Margaret Cook can now get very good referrals and highly-qualified leads in Southend apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Margaret Cook testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Margaret Cook is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We continue to use the content strategy we made for Margaret Cook by creating engaging and relevant content that not only ranks Margaret Cook higher on Google and bringing in leads, but also puts Margaret Cook in a position to lead in the Sash window industry in Southend. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
This case study highlights our strategies to grow Margaret Cook’s profits by selling more sash windows at a cheaper cost per lead. Margaret Cook is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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Sash Windows Southend Can be contacted at –
Contact Details –
Business Web address – https://sashwindows-southend.co.uk
Contact Name – Margaret Cook
Company Name – Sash Windows Southend
Office Phone – 0800 061 4053
Company Email Address – firstname.lastname@example.org