In Belfast, Aluminium Windows Belfast is a popular aluminium window provider. They have achieved success and company growth from offline leads and client referrals. They had built a decent online presence over the years, but were having problems turning traffic into leads and sales.
Social media platforms from Aluminium Windows Belfast were growing but without impressive engagement. With poor conversions, Aluminium Windows Belfast was stuck. They couldn’t justify ad spend on poor conversions, and were unable to grow.
Also, cost per lead and sales were too high. Aluminium Windows Belfast’s aluminium windows are strong and durable enough that customers did not need to return, therefore lowering their repeat value. In order to grow as a business they need to scale up their conversion rate while securing a reduced cost per lead.
To help solve these challenges, they contacted Socialable in Belfast. Upon starting the task, we at Socialable began by looking at their current strategy and analyzing what had already been achieved. We then done an overhaul on their website, marketing efforts, digital strategies, search engine optimization tactics and more to see how we could best help.
Our team was also helped by analyzing Aluminium Windows Belfast’s buyer persona and suggested ways to adapt to what customers wanted. It was necessary to create a comprehensive buyer persona before proceeding. Competitors were also carefully monitored by our team in both Belfast and abroad. With all this data now in hand, we had enough to tackle the challenge ahead.
Website Designing for the Aluminium Window Company in Belfast
We noted from our analysis that their call-to-action feature on the website was poorly optimized and misplaced. We also discovered that their messaging struggled to communicate how their superior technical ability would help their customers better. We agreed that the homepage of the website needed to be lead-orientated and that the website in general needed to be more responsive. Keeping in mind the buyer persona, we proceeded to make a simple and clearly-structured landing page.
We helped the customers understand about the importance of choosing the right aluminium window for them. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. We crafted two more unique selling propositions that were based on the buyer persona analysis we did and the kind and class of our prospects our client wanted to attract. We employed our well developed techniques to make enhance their digital marketing process. Of course, we had to use A/B split testing to test the different USP we created hosted on different pages before we were able to choose the best converting USP.
Aluminum Window Company SEO
We created a better-targeted search engine optimization strategy based on customer demographics. Our research and analysis allowed us to come up with several long-tail keywords that would better help attract the right prospects. The results from our analysis showed that the current keywords were not action-orientated and were attracting the wrong crowd. In addition to targeting new keywords, we created another landing page/call-to-action that had proven successful in order to attract new visitors and give them an email campaign that nurtured their individual processes and readied them to buy.
Marketing Aluminium Window Company
We started by consulting and creating a proficient marketing plan for Aluminium Windows Belfast. We better coordinated their marketing online plan, making sure it was customer-oriented and Belfast-focused. We improved their social media campaign by creating more engagement.
We focused on real engagement on social media with the aim of addressing customers’ needs and posting useful contents. We redesigned the campaign to improve pay per click marketing by making a new list of keywords to target based on our time-tested strategy. We listened to how customers engaged via two different landing pages and then compared how many leads and calls each generated. We also created different contents including engaging articles, videos, and more customer testimonial, thanks to our more robust engagement with customers on social media.
Aluminum Window Company Promotion
For Aluminium Windows Belfast in Belfast we focused on digital promotion that targeted quality leads. The promotion was made up of paid search traffic, paid social media clicks, and content marketing. We could run a sufficient Google PPC campaign right away after spending thousands of pounds creating paid search campaigns and developing a buyer persona. Significant increases were seen in profitable social media traffic and level of engagement.
We created high-quality content and marketed the content, using our relationship with others in the niche of Aluminium Windows Belfast, making Aluminium Windows Belfast a leader in aluminium window services of Belfast. We continue to optimize the campaign with a view of continually increasing ROI and adapting to changes, especially in the dynamic field of SEO. We wanted to make sure our client’s brand voice was as solid online as it was offline. We used several online branding techniques to ensure out client’s brand was noticeable in all the marketing campaigns.
Belfast Lead Generation for Aluminium Window Services
We used multiple platforms for Aluminium Windows Belfast to synchronize lead generation. We reduced cost-per-lead by 79% and increased conversion by 81%. We have been able to increase the amount of organic lead by 42% thus far.
All of this meant that our client’s funnel is always full and the follow-up campaign we created is allowing our client sell more aluminium windows. Aluminium Windows Belfast is just one of the many Belfast clients we have helped to generate quality leads at a great price. We also use our effective marketing campaign to help nurture the leads. Sometimes, a needed marketing adjustment is not out of reach. Sometimes a fresh pair of eyes is needed to get the most out of your established marketing campaign.
Contact details –
Company Website – https://aluminiumwindows-belfast.uk
Contact Name – Marilyn Patterson
Company Name – Aluminium Windows Belfast
Contact Number – 0800 772 0298
Company Email Address – firstname.lastname@example.org