Since Socialable took over their marketing, Peter Gerrard has become one of the leading businesses for sash window services in Slough. When they engaged Socialable, they were struggling with generating leads. They needed an affordable way of creating leads that could ensure sustainable growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. Peter Gerrard clearly had a visible online presence, but engagement with customers in Slough was poor.
Upon consulting with Peter Gerrard, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Peter Gerrard’s buyer persona. Their online marketing techniques were analysed by our team.
Because Peter Gerrard’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Slough, our approach has always been focused on the customers. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
We applied this to Peter Gerrard’s marketing strategy to boost their business in Slough. One thing we noticed is that Peter Gerrard demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Peter Gerrard competitors were exploiting the lapses with a well-focused unique selling proposal. We were able to increase Peter Gerrard conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
First we had to change the look of our web design significantly. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Peter Gerrard to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Peter Gerrard’s prospects liked the offer that we created.
Marketing Campaign for Peter Gerrard Sash Windows in Slough
For Socialable, effective marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Peter Gerrard.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Slough.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Peter Gerrard profitable.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Peter Gerrard’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Process in Slough
Because of frequent interactions, all our marketing activities reflected the true Peter Gerrard brand character. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Windows Slough Sash Windows Company Promotion in Slough
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Slough Sash Windows in Slough
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from building strong engagement on social media, Peter Gerrard can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
According to Peter Gerrard, we were able to give them the best return on marketing investment ever. Peter Gerrard is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to implement the content strategy we developed for Peter Gerrard by creating relevant and engaging content that not only brings in leads and helps Peter Gerrard rank higher on Google, but also positions Peter Gerrard as a leader in the field of Sash windows in Slough. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Peter Gerrard to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Peter Gerrard is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
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