Socialable is a creative marketing company that helps small and medium scale companies grow into competitive players in their industries. We have made good use of our creativity since we began in 2009 of our skill and knowledge of marketing to cultivate good techniques for lead generation for new businesses. The following is a case study of a project we undertook for a client Westminster which does skip hires in Westminster.
Skip Hire Company in Westminster – Lead Generation
The skip hire company specializes in eliminating waste materials. It can be difficult for the residents and businesses of Westminster to find dependable, high-quality waste-disposal services. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How can we link Skip Hire Westminster, an authentic skip hire company, with such doubtful clients?
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. We especially needed to improve customers’ online engagement and conversion, building on skip hire’s established online presence in Westminster. We took steps via our online marketing team to improve web engagement and increase visibility with some key strategies.
Westminster skip hire company – SEO Techniques used
Skip Hire Westminster needed to draw more people to their website, so we started with a content driven strategy. We find that this strategy is highly effective, though it demands a substantial outlay of time and effort. Our method is simple –
- Promote the content to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. This increase in the website’s authority would then help it to rank for keywords in search engines. We then implemented our non-content-driven strategy.
Like the name implies, we did not create or promote any content. Instead, we optimised several webpages for target keywords. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Our tactics included –
- Finding keyword ideas, analysing the competitors, and getting Westminster to approve the keywords
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- We resolved the problems identified in the SEO audit.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
This tool provided us with the combinations of keywords which skip hire’s prospective customers had used on search engines. The result – Skip hire’s lead volume in Westminster instantly increased by 230%. Organic search has risen by 70.83% since the campaign was launched.
Skip hire in Westminster – Web Design
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. These were our objectives –
- Improve the content strategy and site navigation for mobile responsiveness
- For this, we focused on web design, mobile accessibility, quality assurance, information architecture, Custom WordPress, UX & prototyping, and SEO & Analytics.
Based on the goals, we came up with a sample to make a new site that could enhance user experience by ensuring access to essential information is stress-free and real time; and to bring the search integration of Westminster to the general site structure. People in Westminster looking for Westminster’S skip hire services on their website would easily find needed information. Moving on to the website’s aesthetics, we knew that Westminster needed a more appealing and accessible online presence. By improving the design of the site, we would reinvigorate skip hire’s online recognisability.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We utilized bright colours and plenty of white space to freshen up the website and give it a more friendly feeling. All these aspects were brought together in order to give the website a complete overhaul. The results were immediate.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. Conversion rates improved by 3% following accessibility on new mobile platforms. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. The branding specialists at Socialable, after appraisal, concluded to centre on the brand value of the company.
This new positioning strategy would be geared towards reassuring customers about skip hire’s reliability and service efficiency in Westminster. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. Our campaigns were based on this message, email campaigns, guest blogging on the waste management websites as well as a host of other digital marketing techniques.
It didn’t take long for those tests to increase the popularity of Westminster. In fact, as a result of our successful marketing campaign, a large percentage of survey respondents in Westminster thought of Westminster as ‘efficient’ and ‘trustworthy’. Recently, Westminster has managed to report major growth in terms of lead generation as well as substantial conversion from inquisitive visitors on their site.
What makes our campaigns for Skip hire in Westminster a success?
At Socialable we start each project by listening to our clients and taking down every point. Our attention to detail may be described as meticulous but it gets the job done. We use these details to inform the plan that our team members come up with in the strategy room, and we maintain that standard of thoroughness until the project is complete. Each team member plays their part in bringing all issues to a successful conclusion and ensuring your business is successful.
Get in touch with us through if you’d like to talk to us –
Contact Details –
Business Web address – https://skiphire-westminster.co.uk
Name of Contact – Pamela Peterson
Company Name – Westminster
Main Phone – 0800 772 3859
Company Email – firstname.lastname@example.org
Phone us to schedule a brief consultation 0800 772 3859.