Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. Here is a case study of a project for one of our clients Leicestershire, a company operating in Leicestershire.
Leicestershire Skip Hire Company Lead Generation
The skip hire company specializes in eliminating waste materials. Individuals and businesses in Leicestershire looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. We wondered how we could put potential customers who were sceptical in touch with Skip Hire Leicestershire, the skip hire company.
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. The company’s online presence within Leicestershire was solid already; nonetheless, much still needed to be done in order for clients to act towards online commitment as well as conversion. Our online marketers resolved to execute a bevy of strategies tailored to increase web engagement and visibility.
Leicestershire skip hire company – SEO Techniques used
There was need for Leicestershireto rake in more visitors to their site; therefore, we embarked on a content driven tactic. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our basic method –
- Promote the content to attract backlinks
This strategy has a simple objective and that is to increase skip hire’s website authority. The more solid their website authority had, the effortless the process for ranking keywords was. The second strategy Socialable applied was non-content driven strategy.
Like the name implies, we did not create or promote any content. It instead required us to optimise the website for target keywords and phrases. Many small business clients prefer this strategy because it is a lot less costly than the content drive strategy. Here are some of our tactics –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- By performing an SEO audit, we found all of the problems arising from technical and backlink issues.
- We resolved the problems identified in the SEO audit.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. Our End Result – We increased the volume of leads for Leicestershire in Leicestershire by 240% immediately. Organic search has risen by 70.83% since the campaign was launched.
Skip Hire in Leicestershire process for Web Design
Skip hire’s website needed better graphic design, with Socialable’s help, in order to maximise lead conversion. Our objectives were –
- Appeal to mobile customers by making the site more navigable and responsive on phones
- We used several different strategies and tools including mobile accessibility, UX & prototyping, information architecture, a custom WordPress set-up, quality assurance, SEO & Analytics and web design.
We first employed a prototype which integrated SEO into the site’s design while also offering users a quicker, more easy-to-use site. With these improvements, search engines would reliably steer potential customers in Leicestershire to skip hire’s website. Next, we turned our attention to the website’s style, which we thought could be more visually appealing to potential customers. By improving the web design the company would have a fresh presence online.
Our graphic design team focused on typography and photographs, establishing a recognisable brand style. We also made good use of bright colours and white space to create a fresh, approachable feel for the website. When all of these elements were brought together it gave the website a complete makeover. Success followed immediately.
Website engagement levels went up by 24% because of seamless navigation and aesthetics. More significantly, conversion rates increased by 4% due to better accessibility with mobile avenues. We needed to give Leicestershire a look that online visitors would recognise as trustworthy and authoritative. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Leicestershire. Instant response time and exceptional client service were the company’s brand values; these are the two essential qualities to those looking for services offered by skip hire. Focusing on this message we ran campaigns which included guest blogging, emails and other strategies used by digital marketers.
Thanks to this campaign, as our tests have shown, the perceived impressions of Leicestershire improved almost immediately. A significant percentage of people questioned in Leicestershire believed Leicestershire to be ‘trustworthy’ and ‘efficient’ based on their key communication messages. Particularly gratifying is skip hire’s continued growth – their online lead generation has improved by 30% and conversion has also increased in the past few months.
Keys to Socialable’s success with skip hire campaigns in Leicestershire
Our first step with every project is to sit down with our clients and listen closely to their needs. Though this minute focus on the details requires a lot of time and energy, we find that it is a particularly effective way to accomplish our goals. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. We are a close-knit team at Socialable, with every member doing their part to ensure that you receive customised solutions with excellent results.