Socialable is an innovative marketing company that assists medium and small scale companies expand into aggressive players within their industries. We have been offering start-up companies exemplary lead generation services, backed by our expertise, creativity, and marketing experience, since 2009. The following is a project case study for Halifax (a skip hire company) we’ve engaged with in Halifax.
Lead Generation for Skip Hire Company in Halifax
Nature of Business – Halifax offers top-notch services to assist people eliminate waste materials. Individuals and businesses in Halifax looking for reliable and convenient ways to dispose their waste often find it difficult locating a real service company. There is a prevailing suspicion that online skip hire companies farm out their work to unreliable service providers. How can we link Skip Hire Halifax, an authentic skip hire company, with such doubtful clients?
Our obligation was always clear — Socialable was to offer solutions to ‘old school’ business/individual demands; Lead generation. Though Halifax was already a recognizable service provider in Halifax, online engagement and conversion were still lacking. Our online marketing team decided to implement a series of strategies geared towards more web visibility and engagement.
What SEO techniques did we employ for skip hire company in Halifax?
Skip Hire Halifax needed to draw more people to their website, so we started with a content driven strategy. This is our preferred strategy, although it requires significant resources, time and effort. Our method –
- Use content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. As the website gained authority it became easier to rank for certain keywords. We then implemented our non-content-driven strategy.
As you can guess from the strategy’s name, this phase did not involve creating or promoting content. Rather, we optimized a number of WebPages for intended keywords. We find this strategy more favoured by our small business clients because it is cheaper than the content driven strategy. Some tactics –
- We optimised keyword use on certain webpages.
- Performing an SEO audit to discover all on-site tech issues and off-site backlink issues.
- We resolved the problems identified in the SEO audit.
- Lastly, we obtained particular keywords that the company needed us to rank for; we used Google Keyword Planner to research them.
We were able to check the search volume of these keywords, along with other keywords which prospective customers had used alongside skip hire’s preferred keywords. The result – An instant 230% increase in lead volume for Halifax in Halifax. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Halifax
According to our graphic designers, we could enhance the quality of the company’s site in order to ensure it is more optimised and amenable for conversion to prospective clients. The objectives we had were –
- Improve overall web aesthetics and user experience, and make the website more engaging and professional
- Our most important tools for accomplishing our objectives were SEO & Analytics, quality assurance, information architecture, UX & prototyping, mobile accessibility, and web design.
Following the objectives, we developed a prototype to create a new website that would improve user experience by making access to important information easier and quicker, and to bring skip hire’s search integration into the overall site structure. People in Halifax looking for Halifax’S skip hire services on their website would easily find needed information. Moving on to the website’s aesthetics, we knew that Halifax needed a more appealing and accessible online presence. The enhanced web design would play a big role in giving it a revitalized online presence.
To achieve this, we engaged the use of strong typography and a branded management of their photography. To make sure we achieved this, we used strong typography as well as a branded managing of their photography. These elements combined to give Halifax an entirely fresh, new website. The results were immediate.
We saw visitor engagement jump by 23% after improving the appearance and navigability of the site. We also improved conversion by 3% once we made the site more accessible by mobile. We needed to give Halifax a look that online visitors would recognise as trustworthy and authoritative. Socialable’s branding team identified the company’s brand values as the best way to achieve this end.
Our team decided to focus on establishing an efficient and reliable ethos for the brand, designed to reassure sceptical customers in Halifax. The brand values were excellent customers service and quick response time – two qualities that are important to people searching for skip hire services. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
From our tests, we noted a positive relationship for alleged impressions of Halifax within a short stint. Our tests showed that a large proportion of residents of Halifax associated Halifax with the words ‘trustworthy’ and ‘efficient’, reflecting the brand values we were communicating. In recent months, the Halifax has recorded a substantial growth in lead generation (30%) and notable conversion from inquiring visitors to their website.
Why Socialable’s skip hire campaigns in Halifax are successful
We begin all our projects by first listening to customers and noting their every point. Our eye for every detail ensures everything runs smoothly. After identifying your particular needs, we head into our tactics rooms, and come up with a plan that we execute thoroughly. All team members contribute their quota towards solving issues and ensuring your business is a success.
Get in touch with us through if you’d like to talk to us –
Get in touch –
Website address – https://skiphire-halifax.co.uk
Contact Name – Mildred Morris
Business Name – Halifax
Phone Number – 0800 772 3859
Email Address – firstname.lastname@example.org
To schedule a quick consultation, call on 0800 772 3859.