Socialable helps small and medium companies augment their industry presence through creative marketing solutions. Since our inception in 2009, we have used the combination of our marketing experience, expertise and creativity to foster successful lead generation strategies for startup companies. The following is a project case study for Cambridge (a skip hire company) we’ve engaged with in Cambridge.
Our Lead Generation Campaign for a Skip Hire Company in Cambridge?
Cambridge offers reliable waste-disposal services to the people of Cambridge. It can be difficult for the residents and businesses of Cambridge to find dependable, high-quality waste-disposal services. The reason for this is the fact that some folks opine that ‘skip hires’ usually outsource their tasks to incompetent companies. We needed a way to bring the high-quality skip hire services of Skip Hire Cambridge to the attention of customers in Cambridge.
We had a difficult task ahead of us, but Socialable wanted to generate leads for the company. Although the online presence of Cambridge had been established there was much room for improvement where customers could be engaged and eventually converted. We established our online marketing strategies and prioritized skip hire’s visibility and customer engagement.
Cambridge skip hire company – SEO Techniques used
The aim was to attract more visitors to the Cambridge website, so the starting point was to use a content driven strategy. Though this is a demanding strategy, requiring a major investment of time and resources, we find that it works best for us. Our method is simple –
- Use content designed to attract backlinks
This strategy is intended to increase skip hire’s website’s domain authority. The more website authority they had, the easier it was to rank for keywords. We then implemented our non-content-driven strategy.
Like the name implies, we did not create or promote any content. Instead, we optimised several webpages for target keywords. Small business customers preferred this strategy since it was affordable compared to the content driven technique. Our tactics included –
- We identified target keywords by looking closely at the competitors, then sought skip hire’s approval of the new keywords.
- We identified technical problems on the site and backlink problems off the site through an SEO audit.
- Resolving all issues identified in the SEO audit
- Finally, we got certain keywords that Cambridge wanted us to rank for and researched them on Google Keyword Planner.
This research showed us the search volume and then we added more keyword combinations that we believed potential customers for Cambridge would use to complete a search. The result – Skip hire’s lead volume in Cambridge instantly increased by 230%. Since the launch of our campaign organic search has risen by 70.83%.
Web Design for skip hire in Cambridge
Our graphic designers at Sociable felt we could improve the quality of skip hire’s website to make it more amenable and optimised for conversion to potential customers. Our objectives were –
- Make the site more appealing to potential customers by improving both their experience and the site’s aesthetics
- The techniques and tools we employed were web design, UX & prototyping, SEO & Analytics, quality assurance, mobile accessibility, information architecture and Custom WordPress.
We followed the objectives closely to develop a prototype for the new website to enhance the experience of the user and make information more accessible while incorporating Cambridge’s search integration into the site’s configuration. Now, potential customers in Cambridge would easily find skip hire’s website when searching online. It was obvious that Cambridge needed a more modern and user-friendly site that could connect with their end user and communicate things more easily. The enhanced web design would play a big role in giving it a revitalized online presence.
We identified photography and typography as areas where we could effectively manage the brand’s look. The graphic design team also made the website feel more open and inviting with the strategic use of white space and bright colours. When all of these elements were brought together it gave the website a complete makeover. We saw results right away.
The website engagement increased significantly by 23% due to the aesthetics and ease of navigation. We also improved conversion by 3% once we made the site more accessible by mobile. The skip hire company needed to present an image that communicated authority and trustworthiness to target-audiences and visitors to its website. After our assessment, our branding team at Socialable arrived at the conclusion to focus on the company’s brand values.
The new focus was towards reassuring clients about the service efficiency and reliability of Cambridge in Cambridge. We identified customers service and speedy response time as Cambridge’s primary brand values, since potential customers primarily search for these qualities in skip hires. We then incorporated these brand values into a digital marketing campaign, sending emails and writing guest blogs on waste management sites to get the message out.
Within a short time, our tests showed a positive correlation for perceived impressions of the skip hire company. Many Cambridge residents found Cambridge to be ‘efficient’ and ‘dependable’ on the basis of their main communication messages. Alongside an increase in conversion rates in recent months, Cambridge’s lead generation has grown by 30%.
Why are Socialable’s skip hire campaigns in Cambridge so successful?
We begin all our projects by first listening to customers and noting their every point. This attention to detail is precisely what allows us to deliver effective services that meet our clients’ individual requirements. Once we have identified your specific needs, we go to our strategy room and outline a plan which will be executed thoroughly. Everyone here at Socialable is focused on solving your problems, and we all have a hand in giving you ideal results.
If you would like to work with us, contact us via –
Get in touch –
Company Website – https://skiphire-cambridge.co.uk
Contact – Beverly Thompson
Name of Business – Cambridge
Main Phone – 0800 772 3859
Business Email – firstname.lastname@example.org
Phone us to schedule a brief consultation 0800 772 3859.