Our marketing team at Socialable has built the Andrea Gordan brand to notable standards in the sash window industry, Tamworth. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. The poor engagement of Andrea Gordan’s customers in Tamworth was a contrast to its strong online presence.
Socialable’s first step, when consulted by Andrea Gordan to improve their leads generation, was to perform a comprehensive online promotion audit. We spared some time and learnt about Andrea Gordan’s buyer persona. We re-evaluated their digital marketing campaign.
Because Andrea Gordan’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Our lead generation approach has continuously been customer-focused since our inception in Tamworth. We take the time to learn about our client’s customers and understand their buyer persona. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Andrea Gordan noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Andrea Gordan’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. The engagement was not as good as it should have been, and Andrea Gordan competitors were exploiting the lapses with a well-focused unique selling proposal. Our applied technique increased Andrea Gordan’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Here are some areas we developed for Andrea Gordan –
Sash Windows Tamworth Website Re-design
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Andrea Gordan’s prospects liked the offer that we created.
Sash Windows Marketing outline for Andrea Gordan
Successful marketing shouldn’t be complicated- this is our belief at Socialable. We have built a method that seeks to know more about our target audience than most people. This principle influenced the solutions we proffered for Andrea Gordan. We began by putting in place a marketing plan upon consulting with Andrea Gordan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Tamworth.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Andrea Gordan successful.
Optimizing for Search Engine Marketing
For Andrea Gordan, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We have discovered useful long-tail keywords from regular keyword research. . Andrea Gordan site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Window Branding for Andrea Gordan in Tamworth
We made sure we stayed true to the brand in all aspects as we always consulted with Andrea Gordan. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Tamworth Sash Windows in Tamworth
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Andrea Gordan found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Andrea Gordan Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Besides engaging meaningfully on social media and receiving good referrals, Andrea Gordan can now get top-quality leads in Tamworth. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Andrea Gordan claims they have never received a better return on its marketing money. Andrea Gordan is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Andrea Gordan by creating engaging and relevant content that not only ranks Andrea Gordan higher on Google and bringing in leads, but also puts Andrea Gordan in a position to lead in the Sash window industry in Tamworth. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The fact is that we helped Andrea Gordan to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Andrea Gordan to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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