At Socialable, we have helped Karen Robinson become a recognizable brand in the Shrewsbury sash window scene. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
The campaign they initiated to draw targeted organic leads in Shrewsbury was unsuccessful, and their competition was winning. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Karen Robinson’s strong online presence failed to produce significant engagement amongst its audience in Shrewsbury.
Socialable’s first step, when consulted by Karen Robinson to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Karen Robinson’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Since Karen Robinson already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. From the day we started our lead generation services in Shrewsbury, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Karen Robinson’s marketing campaign was boosted by our techniques and made them one of the major players in Shrewsbury. One thing we noticed is that Karen Robinson demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Karen Robinson competitors were exploiting the lapses with a well-focused unique selling proposal. Our carefully targeted approach spiked up Karen Robinson conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are a few of them –
Sash Windows Shrewsbury Website Re-design
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Socialable’s marketing team also advised Karen Robinson to re-design their landing page to focus on how their product would help their customer for more effective results.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Karen Robinson’s prospective customers.
Marketing Campaign for Karen Robinson Sash Windows in Shrewsbury
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Karen Robinson. We wrote a marketing plan after a meeting with Karen Robinson.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Shrewsbury.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. Karen Robinson benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
For Karen Robinson, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Karen Robinson in Shrewsbury
Our strategies were consistent with Karen Robinson’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Shrewsbury Sash Windows Company Promotion in Shrewsbury
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Karen Robinson Sash Windows
Karen Robinson has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Karen Robinson is now able to get highly-qualified leads in Shrewsbury and very good referrals. Leads from organic traffic are converting better because they are better targeted.
Karen Robinson says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Karen Robinson is already on the front page of search engines, bringing in qualified organic leads. We consistently implement the content strategy we created for Karen Robinson by curating engaging and relevant content that positions Karen Robinson as a popular player in the Sash window industry in Shrewsbury and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Karen Robinson generate significant profits by increasing the sale of its sash windows at lower costs per lead. Karen Robinson is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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The following means can be used to contact Sash Windows Shrewsbury –
Contact us now –
Website address – https://sashwindows-shrewsbury.co.uk
Name of Contact – Karen Robinson
Business Name – Sash Windows Shrewsbury
Phone Number – 0800 061 4053
Business Email – firstname.lastname@example.org