Our marketing team at Socialable has built the Doris Wright brand to notable standards in the sash window industry, Preston. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. The problem was that their conversion was low as compared to the cost per lead.
They set up a campaign, hoping to generate organic leads in Preston, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Doris Wright clearly had a visible online presence, but engagement with customers in Preston was poor.
When Doris Wright hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Doris Wright. We examined their digital marketing campaign.
Given Doris Wright’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Preston , our approach has always been customer-centric. We spend more time analyzing our client’s customers and understanding their needs and preferences. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Doris Wright’s marketing strategy to boost their business in Preston. One thing we noticed is that Doris Wright demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Doris Wright’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Doris Wright’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We created an offer that appealed to a wide audience of our Doris Wright’s prospects.
Marketing Campaign for Doris Wright Sash Windows in Preston
Successful marketing shouldn’t be complicated- this is our belief at Socialable. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Doris Wright. After consulting with Doris Wright, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Preston.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Doris Wright profitable.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Doris Wright’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Preston for Sash Windows Preston in Preston
Because of frequent interactions, all our marketing activities reflected the true Doris Wright brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Sash Windows Preston Sash Windows Company Promotion in Preston
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Doris Wright found impressive. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Sash Window Lead Generation For Doris Wright
Ever since we took over, online lead generation has been boosted on multiple platforms. Apart from building strong engagement on social media, Doris Wright can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Doris Wright, we were able to give them the best return on marketing investment ever. For some of the longtail keywords we targeted, Doris Wright is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Doris Wright by creating engaging and relevant content that not only ranks Doris Wright higher on Google and bringing in leads, but also puts Doris Wright in a position to lead in the Sash window industry in Preston. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Doris Wright increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Like Doris Wright, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We can help your organization generate high quality leads that converts.
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