At Socialable, we have helped George Hill become a recognizable brand in the Northampton sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they got were not as targeted as they would like. George Hill clearly had a visible online presence, but engagement with customers in Northampton was poor.
Upon consulting with George Hill, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We spared some time and learnt about George Hill’s buyer persona. We re-evaluated their digital marketing campaign.
Given George Hill’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Northampton. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
George Hill noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that George Hill’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on George Hill’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase George Hill conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our George Hill’s prospects.
Marketing Campaign for George Hill Sash Windows in Northampton
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. These same principles guided our intervention. After consulting with George Hill, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. An ultimate goal was tied to various campaigns, each with a unifying theme. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Northampton.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making George Hill profitable.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for George Hill’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
George Hill Sash Window Branding Activity in Northampton
We were always consulting with George Hill and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for George Hill
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that George Hill found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Northampton Sash Windows in Northampton
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, George Hill can now get very good referrals and highly-qualified leads. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
George Hill testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, George Hill has maintained a front page search position and an influx of valuable organic leads. Our content strategy for George Hill involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Northampton. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The point here is that we helped George Hill increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. George Hill is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. You can count on us to get high-quality and converting leads for your organization.
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