Socialable has helped Rose Miller become one of the competitive players in the Lowestoft sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. The problem they encountered was high costs per lead vs low conversion rates.
They set up a campaign, hoping to generate organic leads in Lowestoft, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. They got leads from a different target market. The poor engagement of Rose Miller’s customers in Lowestoft was a contrast to its strong online presence.
After consulting with Rose Miller, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took the time to learn about Rose Miller’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Given Rose Miller’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Lowestoft. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
We applied this to Rose Miller’s marketing strategy to boost their business in Lowestoft. It was also evident that Rose Miller’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Rose Miller poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Rose Miller’s conversion by 103%. We developed the following channels for Rose Miller –
Sash Windows Lowestoft Website Re-design
The first thing we did was redesign the website completely. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Rose Miller target audience found our video appealing.
Marketing Campaign for Rose Miller Sash Windows in Lowestoft
Successful marketing shouldn’t be complicated- this is our belief at Socialable. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Rose Miller. After a consultation with Rose Miller, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We prepared each campaign towards our target, each supporting the other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Lowestoft customers.
We then analysed the traffic using two separate landing pages we made. We also continued to engage and track the leads generated from a new email campaign. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Rose Miller profitable.
We performed an on-site and off-site search engine optimization for Rose Miller. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Window Branding for Rose Miller in Lowestoft
We were always consulting with Rose Miller and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Window Promotion for Rose Miller
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Rose Miller found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Rose Miller Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Rose Miller is now able to get highly-qualified leads in Lowestoft and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Rose Miller, we were able to give them the best return on marketing investment ever. Rose Miller is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Rose Miller believes it is in a leading position in the Lowestoft Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The fact is that we helped Rose Miller to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Rose Miller to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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