Since Socialable took over their marketing, Maria Gray has become one of the leading businesses for sash window services in London. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed an affordable way of creating leads that could ensure sustainable growth. The problem they encountered was high costs per lead vs low conversion rates.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in London, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. Maria Gray clearly had a visible online presence, but engagement with customers in London was poor.
Upon consulting with Maria Gray, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took the time to learn about Maria Gray’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Maria Gray already had a strong social media presence. Ever since we started offering lead generation services in London , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
Maria Gray noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Maria Gray’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Maria Gray’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase Maria Gray conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are a few of them –
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. The video we made generated engagement among a significant percentage of Maria Gray audience.
Maria Gray’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Maria Gray were guided by this principle. After a consultation with Maria Gray, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in London was re-created by our digital team.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Maria Gray profitable.
Search Engine Results Pages Enhancement for Sash Windows London in London
We did off-site and on-site search engine optimization for Maria Gray. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We have discovered useful long-tail keywords from regular keyword research. . We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Maria Gray’s website.
Branding Maria Gray’s Sash Window Company in London
We were always consulting with Maria Gray and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows London Sash Windows in London
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows London Sash Windows in London
Maria Gray has continued to experience positive lead generation from various channels, since we began managing their account. Maria Gray can now get very good referrals and highly-qualified leads in London apart from creating meaningful engagement on social media. Leads from organic traffic are also better targeted and are converting better.
Maria Gray testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Maria Gray has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Maria Gray by creating relevant and engaging content that not only brings in leads and helps Maria Gray rank higher on Google, but also positions Maria Gray as a leader in the field of Sash windows in London. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Maria Gray increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Maria Gray is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
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