Socialable has helped Walter Simmons become one of the competitive players in the Surrey sash window industry. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Surrey, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. Although engagement was poor in Surrey, Walter Simmons had a significant online presence.
Socialable’s first step, when consulted by Walter Simmons to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Walter Simmons’s buyer persona. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Walter Simmons already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Surrey. We spend more time studying our client’s customers and understanding their preferences and needs. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Walter Simmons’s marketing campaign was boosted by our techniques and made them one of the major players in Surrey. Another observation we made was Walter Simmons hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Walter Simmons’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Walter Simmons’s conversion by 103%. We developed the following channels for Walter Simmons –
Sash Windows Surrey Website Re-design
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Walter Simmons target audience found our video appealing.
Marketing Sash Windows for Walter Simmons
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our decisions on behalf of Walter Simmons were guided by this principle. We began by putting in place a marketing plan upon consulting with Walter Simmons.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Surrey customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Walter Simmons successful.
Search Engine Results Pages Enhancement for Sash Windows Surrey in Surrey
We carried out on-site and off-site search engine optimization on behalf of Walter Simmons. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Surrey for Sash Windows Surrey in Surrey
Our strategies were consistent with Walter Simmons’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Walter Simmons’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Walter Simmons found impressive, and we were able to scale up promotion across channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Surrey Sash Windows
Walter Simmons has continued to experience positive lead generation from various channels, since we began managing their account. Walter Simmons can now get very good referrals and highly-qualified leads in Surrey apart from creating meaningful engagement on social media. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Walter Simmons claims they have never received a better return on its marketing money. By using the longtail keywords from our research, Walter Simmons has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Walter Simmons involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Surrey. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Walter Simmons generate significant profits by increasing the sale of its sash windows at lower costs per lead. We have helped many companies like Walter Simmons grow their bottom line substantially using our simplified yet thorough marketing strategies. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can deliver meaningful leads that convert to sales for your business.
Give us a call today and get started
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