Socialable has helped Mary Nelson become one of the competitive players in the Shropshire sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They resolved to take quick action when they discovered their search engine ranking had also dropped. They got leads from a different target market. There was no doubt that Mary Nelson had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Mary Nelson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Mary Nelson’s buyer persona. We examined their digital marketing campaign.
Given Mary Nelson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Shropshire , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
Mary Nelson’s marketing campaign was boosted by our techniques and made them one of the major players in Shropshire. We also observed customer preferences and demographics for Mary Nelson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Due to Mary Nelson poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up Mary Nelson conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We created an offer that appealed to a wide audience of our Mary Nelson’s prospects.
Mary Nelson’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Mary Nelson were guided by this principle. We began by putting in place a marketing plan upon consulting with Mary Nelson.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We organized every single campaign towards the ultimate goal, each complementing the other. We checked real-time customer engagement. For instance, we re-designed the pay-per-click campaign that targeted prospects in Shropshire.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Mary Nelson’s business.
Search Engine Optimisation Tweaks
For Mary Nelson, we performed search engine optimization, including off-site and on-site optimizations. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. Mary Nelson site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Window Branding for Mary Nelson in Shropshire
We made sure we stayed true to the brand in all aspects as we always consulted with Mary Nelson. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promoting Sash Windows for Mary Nelson
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation Plan for Sash Windows Shropshire Sash Windows
Mary Nelson has continued to experience positive lead generation from various channels, since we began managing their account. Besides engaging meaningfully on social media and receiving good referrals, Mary Nelson can now get top-quality leads in Shropshire. Leads from organic traffic are also well-targeted and better-converting.
According to Mary Nelson, we were able to give them the best return on marketing investment ever. For some of the longtail keywords we targeted, Mary Nelson is already on the front page of search engines, bringing in qualified organic leads. We continue to use the content strategy we made for Mary Nelson by creating engaging and relevant content that not only ranks Mary Nelson higher on Google and bringing in leads, but also puts Mary Nelson in a position to lead in the Sash window industry in Shropshire. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Mary Nelson generate significant profits by increasing the sale of its sash windows at lower costs per lead. Mary Nelson is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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