At Socialable, we have helped James Harris become a recognizable brand in the Luton sash window scene. They couldn’t generate useful leads before they hired Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They ranked low on search engine result pages and agreed to make quick strategic changes. The leads they received were the wrong targeted group. James Harris’s strong online presence failed to produce significant engagement amongst its audience in Luton.
After consulting with James Harris, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about James Harris’s buyer persona. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because James Harris already had a strong social media presence. From the day we started our lead generation services in Luton, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We used this marketing technique for James Harris to make them one of the leading players in Luton. One of the findings we made was James Harris’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to James Harris poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased James Harris’s conversion by 103%. Here are a few of them –
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested James Harris recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. A considerable number of James Harris target audience found our video appealing.
James Harris’s Sash Windows Marketing Strategy
Successful marketing shouldn’t be complicated- this is our belief at Socialable. What we do is to ensure that we clearly understand our target customers more than other marketers. Our decisions on behalf of James Harris were guided by this principle. We began by putting in place a marketing plan upon consulting with James Harris.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We put in place every single plan towards the defining goal, each complementing the other. We checked real-time customer engagement. For example, the pay-per-click campaign aimed at potential customers in Luton was re-created by our digital team.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make James Harris successful.
Optimizing for Search Engine Marketing
We did off-site and on-site search engine optimization for James Harris. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new and more specific keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
James Harris Sash Window Branding Activity in Luton
We always consulted with James Harris and ensured that we remained true to the brand in all views. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Sash Window Promotion for James Harris
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that James Harris found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for James Harris Sash Windows
Since we started managing their account, James Harris has recorded tremendous success in lead generation from different platforms. Besides engaging meaningfully on social media and receiving good referrals, James Harris can now get top-quality leads in Luton. Leads from organic traffic are also better targeted and are converting better.
James Harris says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, James Harris has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for James Harris by creating relevant and engaging content that not only brings in leads and helps James Harris rank higher on Google, but also positions James Harris as a leader in the field of Sash windows in Luton. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled James Harris generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including James Harris to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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