Socialable has helped Kathy Peterson become one of the competitive players in the Greenwich sash window industry. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Greenwich, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. Kathy Peterson’s strong online presence failed to produce significant engagement amongst its audience in Greenwich.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Kathy Peterson. We also took the time to learn about Kathy Peterson’s buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Kathy Peterson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our lead generation approach has continuously been customer-focused since our inception in Greenwich. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Kathy Peterson’s marketing campaign was boosted by our techniques and made them one of the major players in Greenwich. Another observation we made was Kathy Peterson hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Kathy Peterson’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Kathy Peterson’s conversion by 103%. We developed the following channels for Kathy Peterson –
First we had to change the look of our web design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Kathy Peterson’s prospects liked the offer that we created.
Sash Windows Marketing outline for Kathy Peterson
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. These same principles guided our intervention. We began by putting in place a marketing plan upon consulting with Kathy Peterson.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Greenwich.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Kathy Peterson benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We carried out on-site and off-site search engine optimization on behalf of Kathy Peterson. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Greenwich for Sash Windows Greenwich in Greenwich
We always consulted with Kathy Peterson and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Kathy Peterson
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Kathy Peterson found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Kathy Peterson Sash Windows
Kathy Peterson has continued to experience positive lead generation from various channels, since we began managing their account. Apart from creating meaningful engagement on social media, Kathy Peterson is now able to get highly-qualified leads in Greenwich and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Kathy Peterson says its investment on marketing dollars have never given them better return. Kathy Peterson is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Kathy Peterson by creating engaging and relevant content that not only ranks Kathy Peterson higher on Google and bringing in leads, but also puts Kathy Peterson in a position to lead in the Sash window industry in Greenwich. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The bottom line is that our services helped Kathy Peterson to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. We have helped many companies like Kathy Peterson grow their bottom line substantially using our simplified yet thorough marketing strategies. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. You can count on us to get high-quality and converting leads for your organization.
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