Scott Miller is now a major player in the sash window industry in Eastbourne, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. The poor engagement of Scott Miller’s customers in Eastbourne was a contrast to its strong online presence.
When Scott Miller hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took the time to learn about Scott Miller’s buyer persona. Their online marketing techniques were analysed by our team.
We used our social listening tools and analytical skills to listen to and understand the needs of Scott Miller customers, seeing as they already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Eastbourne. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Scott Miller’s marketing campaign was boosted by our techniques and made them one of the major players in Eastbourne. We also observed customer preferences and demographics for Scott Miller had changed, but they failed to keep up by neither adjusting their website nor their email campaign. The engagement was not as good as it should have been, and Scott Miller competitors were exploiting the lapses with a well-focused unique selling proposal. We were able to increase Scott Miller conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Scott Miller –
Revamp of the Sash Windows Eastbourne Webpage
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A considerable number of Scott Miller target audience found our video appealing.
Marketing Sash Windows for Scott Miller
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Scott Miller.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. All campaigns had a particular objective and were created to complement each other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Eastbourne customers.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Scott Miller’s business.
Search Engine Results Pages Enhancement for Sash Windows Eastbourne in Eastbourne
We carried out on-site and off-site search engine optimization on behalf of Scott Miller. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Scott Miller’s Sash Window Company in Eastbourne
We always consulted with Scott Miller and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Eastbourne Sash Windows in Eastbourne
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Scott Miller found impressive. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Eastbourne Sash Windows in Eastbourne
Since we started managing their account, Scott Miller has recorded tremendous success in lead generation from different platforms. Scott Miller can now get very good referrals and highly-qualified leads in Eastbourne apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
Scott Miller says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Scott Miller has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Scott Miller involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Eastbourne. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The bottom line is that our services helped Scott Miller to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Scott Miller is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. Let us generate high quality leads and conversions for your business.
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Socialable is available –
Contact details –
Website – https://sashwindows-eastbourne.co.uk
Name of Contact – Scott Miller
Company Name – Sash Windows Eastbourne
Phone Number – 0800 061 4053
Company Email Address – firstname.lastname@example.org