Socialable has helped Michelle Martin become one of the competitive players in the Dudley sash window industry. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Dudley, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they got were not as targeted as they would like. The poor engagement of Michelle Martin’s customers in Dudley was a contrast to its strong online presence.
Socialable’s first step, when consulted by Michelle Martin to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Michelle Martin buyer persona. Their online marketing techniques were analysed by our team.
We used our social listening tools and analytical skills to listen to and understand the needs of Michelle Martin customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Dudley. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Michelle Martin to help it become a major player in Dudley. One thing we noticed is that Michelle Martin demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Michelle Martin’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Michelle Martin’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
Website Enhancement
The first task we had was to change the website design remarkably. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. Our team also suggested Michelle Martin recreate their landing page to be more relevant to their marketed products.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Michelle Martin audience.
Sash Window Marketing for Michelle Martin
Effective marketing does not have to be complicated for Sociable. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of Michelle Martin were guided by this principle. We started by creating a marketing plan after consulting with Michelle Martin.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Dudley.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. We also continued to engage and track the leads generated from a new email campaign. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Michelle Martin successful.
Search Engine Marketing
We did off-site and on-site search engine optimization for Michelle Martin. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Sash Windows Branding Campaign in Dudley for Sash Windows Dudley in Dudley
Because of frequent interactions, all our marketing activities reflected the true Michelle Martin brand character. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Michelle Martin’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Michelle Martin found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Generating Leads for Sash Windows Dudley Sash Windows in Dudley
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Michelle Martin can now get top-quality leads in Dudley. Leads from organic traffic are also better targeted and are converting better.
Michelle Martin testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Michelle Martin is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We consistently implement the content strategy we created for Michelle Martin by curating engaging and relevant content that positions Michelle Martin as a popular player in the Sash window industry in Dudley and bringing in leads due to its high ranking on Google result page. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Michelle Martin increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Michelle Martin is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We have the ability to help your company get best quality leads that converts.
Call us today to get started
The following means can be used to contact Sash Windows Dudley –
Contact details –
Business Web address – https://sashwindows-dudley.co.uk
Contact Name – Michelle Martin
Business Name – Sash Windows Dudley
Office Phone – 0800 061 4053
Company Email Address – contact@sashwindows-dudley.co.uk
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