At Socialable, we have helped Donald Richardson become a recognizable brand in the Chelsea sash window scene. They couldn’t generate useful leads before they hired Socialable. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Chelsea was unsuccessful, and their competition was winning. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they got were not as targeted as they would like. Donald Richardson clearly had a visible online presence, but engagement with customers in Chelsea was poor.
Socialable’s first step, when consulted by Donald Richardson to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Donald Richardson buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Donald Richardson’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Chelsea. We spend more time analyzing our client’s customers and understanding their needs and preferences. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Donald Richardson noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Donald Richardson’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Donald Richardson’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Donald Richardson’s conversion by 103%. Below are some of them –
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Donald Richardson’s prospective customers.
Marketing Campaign for Donald Richardson Sash Windows in Chelsea
At Socialable, we believe effective marketing should be straightforward. We have built a method that seeks to know more about our target audience than most people. These same principles guided our intervention. We started by creating a marketing plan after consulting with Donald Richardson.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Chelsea customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Donald Richardson profitable.
Search Engine Results Pages Enhancement for Sash Windows Chelsea in Chelsea
We carried out on-site and off-site search engine optimization on behalf of Donald Richardson. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We researched and found new and more specific keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Donald Richardson Sash Window Branding Activity in Chelsea
Our strategies were consistent with Donald Richardson’s brand identity because of our regular communications. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promotion Campaign for Sash Windows Chelsea Sash Windows in Chelsea
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Donald Richardson Sash Windows
Since we started managing their account, Donald Richardson has recorded tremendous success in lead generation from different platforms. Apart from creating meaningful engagement on social media, Donald Richardson is now able to get highly-qualified leads in Chelsea and very good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Donald Richardson claims they have never received a better return on its marketing money. By using the longtail keywords from our research, Donald Richardson has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Donald Richardson involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Chelsea. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Donald Richardson increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Donald Richardson is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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