Since Socialable took over their marketing, Jennifer Lewis has become one of the leading businesses for sash window services in Bristol. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they got were not as targeted as they would like. Although engagement was poor in Bristol, Jennifer Lewis had a significant online presence.
Socialable’s first step, when consulted by Jennifer Lewis to improve their leads generation, was to perform a comprehensive online promotion audit. We also took our time and studied the buyer persona of Jennifer Lewis. Their digital marketing campaign was audited in detail by our marketing team.
Since Jennifer Lewis already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Bristol. We spend more time studying our client’s customers and understanding their preferences and needs. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Jennifer Lewis to make them one of the leading players in Bristol. One of the findings we made was Jennifer Lewis’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Jennifer Lewis’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Jennifer Lewis’s conversion by 103%. Here are some areas we developed for Jennifer Lewis –
Revamp of the Sash Windows Bristol Webpage
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Socialable’s marketing team also advised Jennifer Lewis to re-design their landing page to focus on how their product would help their customer for more effective results.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. A considerable number of Jennifer Lewis target audience found our video appealing.
Sash Window Marketing for Jennifer Lewis
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. After a consultation with Jennifer Lewis, the first thing we did was to develop a marketing plan.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also checked the response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Bristol.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Jennifer Lewis successful.
Optimizing for Search Engine Marketing
We performed an on-site and off-site search engine optimization for Jennifer Lewis. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Jennifer Lewis’s Sash Window Company in Bristol
Because of frequent interactions, all our marketing activities reflected the true Jennifer Lewis brand character. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Jennifer Lewis
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Jennifer Lewis Sash Windows
Since we started managing their account, Jennifer Lewis has recorded tremendous success in lead generation from different platforms. Jennifer Lewis can now get very good referrals and highly-qualified leads in Bristol apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Jennifer Lewis says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Jennifer Lewis has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Jennifer Lewis by creating engaging and relevant content that not only ranks Jennifer Lewis higher on Google and bringing in leads, but also puts Jennifer Lewis in a position to lead in the Sash window industry in Bristol. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Jennifer Lewis generate significant profits by increasing the sale of its sash windows at lower costs per lead. Jennifer Lewis is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
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