Our marketing team at Socialable has built the Andrea Brooks brand to notable standards in the sash window industry, Bolton. The company had problems generating valuable leads before they engaged Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Bolton, but they were losing ground to their competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The generated leads were not from their target audience. Although engagement was poor in Bolton, Andrea Brooks had a significant online presence.
When Andrea Brooks hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Andrea Brooks buyer persona. We performed a re-assessment of their online marketing campaigns.
Given Andrea Brooks’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Our methods have always focused on the customer since we began lead generation services in Bolton. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
That is what we did for Andrea Brooks to help it become a major player in Bolton. One thing we noticed is that Andrea Brooks demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. The engagement was not as good as it should have been, and Andrea Brooks competitors were exploiting the lapses with a well-focused unique selling proposal. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Andrea Brooks’s conversion by 103%. Below are some of them –
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We developed a demo video on the website teaching customers how to assess quality sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. We made an offer that was appealing to a large audience of our Andrea Brooks’s prospective customers.
Sash Window Marketing for Andrea Brooks
Successful marketing shouldn’t be complicated- this is our belief at Socialable. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Andrea Brooks. We started by creating a marketing plan after consulting with Andrea Brooks.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Bolton.
We created two different landing pages and then tested the traffic against them. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Andrea Brooks’s business.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Andrea Brooks. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Andrea Brooks in Bolton
Our strategies were consistent with Andrea Brooks’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Andrea Brooks’s Sash Window Promotion
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Andrea Brooks found impressive, and we were able to scale up promotion across channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Generating Leads for Sash Windows Bolton Sash Windows in Bolton
Andrea Brooks has continued to experience positive lead generation from various channels, since we began managing their account. Besides engaging meaningfully on social media and receiving good referrals, Andrea Brooks can now get top-quality leads in Bolton. Organic traffic now provides better targeted leads and have improved conversion rates.
Andrea Brooks claims they have never received a better return on its marketing money. Andrea Brooks is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Andrea Brooks by creating engaging and relevant content that not only ranks Andrea Brooks higher on Google and bringing in leads, but also puts Andrea Brooks in a position to lead in the Sash window industry in Bolton. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Andrea Brooks increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Andrea Brooks to significantly boost profitability. Our experience and the talent in our team has made a difference for a lot of companies. You can count on us to get high-quality and converting leads for your organization.
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