Socialable has helped Ronald Bryant become one of the competitive players in the Batley sash window industry. When they engaged Socialable, they were struggling with generating leads. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Batley, but they were losing ground to their competition. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they received were the wrong targeted group. Ronald Bryant clearly had a visible online presence, but engagement with customers in Batley was poor.
Upon consulting with Ronald Bryant, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. Our team also did a survey of the typical Ronald Bryant buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Because Ronald Bryant’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Batley, our approach has always been focused on the customers. We take considerable time to profile our client’s audience so we can understand their purchase behavior. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
That is what we did for Ronald Bryant to help it become a major player in Batley. We also observed customer preferences and demographics for Ronald Bryant had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Ronald Bryant competitors were taking advantage of the gaps to win the online market with unique offerings. Our applied technique increased Ronald Bryant’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
The first task we had was to change the website design remarkably. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Ronald Bryant audience.
Marketing Campaign for Ronald Bryant Sash Windows in Batley
Effective marketing does not have to be complicated for Sociable. All we do is to try and understand our target market deeper than most. This principle influenced the solutions we proffered for Ronald Bryant. We wrote a marketing plan after a meeting with Ronald Bryant.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Batley customers.
We then analysed the traffic using two separate landing pages we made. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Ronald Bryant benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
We carried out on-site and off-site search engine optimization on behalf of Ronald Bryant. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Ronald Bryant in Batley
Because of frequent interactions, all our marketing activities reflected the true Ronald Bryant brand character. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Ronald Bryant’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Ronald Bryant Sash Window Lead Generation
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from building strong engagement on social media, Ronald Bryant can now get very good referrals and highly-qualified leads. Leads from organic traffic are also better targeted and are converting better.
Ronald Bryant testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Ronald Bryant is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. Our content strategy for Ronald Bryant involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Batley. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Ronald Bryant increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Ronald Bryant is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. You can count on us to get high-quality and converting leads for your organization.
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