Nicole Parker is now a major player in the sash window industry in Hove, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Hove, but couldn’t beat their competitors. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. Nicole Parker clearly had a visible online presence, but engagement with customers in Hove was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Nicole Parker. We also analyzed the buyer behavior of Nicole Parker’s target audience. We performed a re-assessment of their online marketing campaigns.
Given Nicole Parker’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Hove , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
We applied this to Nicole Parker’s marketing strategy to boost their business in Hove. We also observed customer preferences and demographics for Nicole Parker had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Nicole Parker’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our applied technique increased Nicole Parker’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. We developed the following channels for Nicole Parker –
Our first task was to change the website design significantly. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Nicole Parker’s prospects.
Marketing Sash Windows for Nicole Parker
Successful marketing shouldn’t be complicated- this is our belief at Socialable. All we do is to try and understand our target market deeper than most. We used the same principles to guide our intervention. We started by creating a marketing plan after consulting with Nicole Parker.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We monitored customer response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Hove.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Nicole Parker profitable.
Search Engine Optimisation Tweaks
We carried out on-site and off-site search engine optimization on behalf of Nicole Parker. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We have discovered useful long-tail keywords from regular keyword research. . Nicole Parker site received more web visitors and credible backlinks from the quality content our influencer contacts were happy to share among their large audience groups.
Sash Windows Branding Campaign in Hove for Sash Windows Hove in Hove
Because of frequent interactions, all our marketing activities reflected the true Nicole Parker brand character. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Promotion Campaign for Sash Windows Hove Sash Windows in Hove
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Nicole Parker was impressed with. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation Plan for Sash Windows Hove Sash Windows
Ever since we took over, online lead generation has been boosted on multiple platforms. Nicole Parker can boast of getting valuable leads in Hove, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Nicole Parker testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Nicole Parker is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. We consistently implement the content strategy we created for Nicole Parker by curating engaging and relevant content that positions Nicole Parker as a popular player in the Sash window industry in Hove and bringing in leads due to its high ranking on Google result page. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The fact is that we helped Nicole Parker to significantly boost profitability by selling more sash windows with a fraction of their previous digital marketing cost. Nicole Parker is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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