Our marketing team at Socialable has built the Roy White brand to notable standards in the sash window industry, Grays. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. They struggled with low conversion rates while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Grays, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. There was no doubt that Roy White had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Roy White hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Roy White buyer persona. We examined their digital marketing campaign.
Because Roy White’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. Ever since we started offering lead generation services in Grays , our approach has always been customer-centric. We take the time to learn about our client’s customers and understand their buyer persona. It is a science and art perfected from significant investment in tests over the years.
We applied this to Roy White’s marketing strategy to boost their business in Grays. We also observed customer preferences and demographics for Roy White had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Roy White’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Roy White conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
The first task we had was to change the website design remarkably. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. Our team also suggested Roy White recreate their landing page to be more relevant to their marketed products.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Roy White’s prospects liked the offer that we created.
Marketing Sash Windows for Roy White
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Roy White.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We prepared each campaign towards our target, each supporting the other. We also observed response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Grays.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Roy White’s business.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Roy White’s. Because of its volatile nature, we kept a close eye on SEO trends and adjust to changes in performance. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We have discovered useful long-tail keywords from regular keyword research. . We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Grays for Sash Windows Grays in Grays
We were always consulting with Roy White and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Grays Sash Windows Company Promotion in Grays
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Roy White found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Roy White Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Roy White can now get top-quality leads in Grays. Leads from organic traffic are converting better because they are better targeted.
Roy White says it has never had a better return on investment on its marketing dollars. Roy White is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Roy White believes it is in a leading position in the Grays Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped Roy White to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Roy White is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. Our experience and the talent in our team has made a difference for a lot of companies. We can help your organization generate high quality leads that converts.
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