Since Socialable took over their marketing, Eric Gerrard has become one of the leading businesses for sash window services in East Sussex. When they engaged Socialable, they were struggling with generating leads. They required a cost-effective way of getting leads that could maintain growth. The problem was that their conversion was low as compared to the cost per lead.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in East Sussex, but they were losing ground to their competition. They decided to take immediate action on noticing their falling search engine ranking. Their obtained leads were not the right target. There was no doubt that Eric Gerrard had a strong online presence, but their visitors were just not taking any steps to engage with their company.
When Eric Gerrard hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. Our team also did a survey of the typical Eric Gerrard buyer persona. We examined their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Eric Gerrard customers, seeing as they already had a strong social media presence. From the day we started our lead generation services in East Sussex, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Eric Gerrard noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Eric Gerrard’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Because of their weak customer engagement, Eric Gerrard competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Eric Gerrard conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are some of them –
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. The video we made generated engagement among a significant percentage of Eric Gerrard audience.
Sash Windows Marketing outline for Eric Gerrard
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. We used the same principles to guide our intervention. After consulting with Eric Gerrard, we started by building a marketing plan.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in East Sussex.
We created two different landing pages and then tested the traffic against them. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Eric Gerrard benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Optimisation Tweaks
For Eric Gerrard, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new and more specific keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in East Sussex for Sash Windows East Sussex in East Sussex
We made sure we stayed true to the brand in all aspects as we always consulted with Eric Gerrard. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Promotion Campaign for Sash Windows East Sussex Sash Windows in East Sussex
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Eric Gerrard was impressed with. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation Plan for Sash Windows East Sussex Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Eric Gerrard can boast of getting valuable leads in East Sussex, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
According to Eric Gerrard, we were able to give them the best return on marketing investment ever. Eric Gerrard is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to use the content strategy we made for Eric Gerrard by creating engaging and relevant content that not only ranks Eric Gerrard higher on Google and bringing in leads, but also puts Eric Gerrard in a position to lead in the Sash window industry in East Sussex. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
Our marketing efforts enabled Eric Gerrard generate significant profits by increasing the sale of its sash windows at lower costs per lead. Eric Gerrard is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. Let us generate high quality leads and conversions for your business.
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