Wanda Walker is now a major player in the sash window industry in Dagenham, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They had implemented a campaign that they hoped would help them bring in targeted organic lead in Dagenham, but they were losing ground to their competition. They were slipping down in search engine result pages and knew something needed to be done about it. Their obtained leads were not the right target. Wanda Walker clearly had a visible online presence, but engagement with customers in Dagenham was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Wanda Walker. We also took the time to learn about Wanda Walker’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used our social listening tools and analytical skills to listen to and understand the needs of Wanda Walker customers, seeing as they already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Dagenham. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
Wanda Walker’s marketing campaign was boosted by our techniques and made them one of the major players in Dagenham. Another observation we made was Wanda Walker hadn’t adjusted their website and email campaigns to match their audience changing demographics and preferences. Wanda Walker’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Wanda Walker’s conversion by 103%. Below are some of them –
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. We made an offer that was appealing to a large audience of our Wanda Walker’s prospective customers.
Marketing Campaign for Wanda Walker Sash Windows in Dagenham
With Sociable, best quality marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. We used the same principles to guide our intervention. After a consultation with Wanda Walker, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Dagenham customers.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Wanda Walker profitable.
Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Wanda Walker’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Window Branding for Wanda Walker in Dagenham
We always consulted with Wanda Walker and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Dagenham Sash Windows in Dagenham
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Lead Generation for Wanda Walker Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. Wanda Walker can boast of getting valuable leads in Dagenham, in addition to interacting positively on social media and enjoying good referrals. Organic traffic now provides better targeted leads and have improved conversion rates.
Wanda Walker claims they have never received a better return on its marketing money. For some of the longtail keywords we targeted, Wanda Walker is already on the front page of search engines, bringing in qualified organic leads. We continue to implement the content strategy we developed for Wanda Walker by creating relevant and engaging content that not only brings in leads and helps Wanda Walker rank higher on Google, but also positions Wanda Walker as a leader in the field of Sash windows in Dagenham. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
This case study highlights our strategies to grow Wanda Walker’s profits by selling more sash windows at a cheaper cost per lead. Like Wanda Walker, a lot of our clients have recorded tremendous growth in sales from our straightforward but in-depth marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. Let us generate high quality leads and conversions for your business.
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