Since Socialable took over their marketing, Jeremy Martin has become one of the leading businesses for sash window services in Barnsley. The company had problems generating valuable leads before they engaged Socialable. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Barnsley was unsuccessful, and their competition was winning. They resolved to take quick action when they discovered their search engine ranking had also dropped. The leads they received were the wrong targeted group. There was no doubt that Jeremy Martin had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Jeremy Martin. We also analyzed the buyer behavior of Jeremy Martin’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Jeremy Martin already had a strong social media presence. Our methods have always focused on the customer since we began lead generation services in Barnsley. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
Jeremy Martin’s marketing campaign was boosted by our techniques and made them one of the major players in Barnsley. One of the findings we made was Jeremy Martin’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. The engagement was not as good as it should have been, and Jeremy Martin competitors were exploiting the lapses with a well-focused unique selling proposal. We were able to increase Jeremy Martin conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Below are some of them –
Revamp of the Sash Windows Barnsley Webpage
The first thing we did was redesign the website completely. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We made an offer that was appealing to a large audience of our Jeremy Martin’s prospective customers.
Sash Windows Marketing outline for Jeremy Martin
With Sociable, best quality marketing does not have to be complicated. We have built a method that seeks to know more about our target audience than most people. Our decisions on behalf of Jeremy Martin were guided by this principle. We started by creating a marketing plan after consulting with Jeremy Martin.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. For instance, our online marketing team re-did the pay-per-click campaign directed at Barnsley customers.
We then tested the traffic against two different landing pages we created. Furthermore, we built an email campaign that helped us in consistently nurturing and educating the leads. Jeremy Martin benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
For Jeremy Martin, we performed search engine optimization, including off-site and on-site optimizations. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We researched and found new long-tail keywords. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Barnsley for Sash Windows Barnsley in Barnsley
We always consulted with Jeremy Martin and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Jeremy Martin’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Jeremy Martin was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Barnsley Sash Windows in Barnsley
Since we started managing their account, Jeremy Martin has recorded tremendous success in lead generation from different platforms. Apart from creating meaningful engagement on social media, Jeremy Martin is now able to get highly-qualified leads in Barnsley and very good referrals. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
Jeremy Martin says it has never had a better return on investment on its marketing dollars. Jeremy Martin is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Jeremy Martin believes it is in a leading position in the Barnsley Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep adapting and optimizing the various pages because you can never be stagnant in this industry or you lag behind.
The point here is that we helped Jeremy Martin increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Jeremy Martin to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. Let us generate high quality leads and conversions for your business.
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