Janet Henderson is now a major player in the sash window industry in Barnet, thanks to the intervention of Socialable. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem they encountered was high costs per lead vs low conversion rates.
The campaign they initiated to draw targeted organic leads in Barnet was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The generated leads were not from their target audience. Janet Henderson clearly had a visible online presence, but engagement with customers in Barnet was poor.
After consulting with Janet Henderson, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also took the time to learn about Janet Henderson’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Janet Henderson already had a strong social media presence. Ever since we started offering lead generation services in Barnet , our approach has always been customer-centric. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a combination of creativity and analytics plus years of investment in continuous testing.
Janet Henderson’s marketing campaign was boosted by our techniques and made them one of the major players in Barnet. One of the findings we made was Janet Henderson’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Janet Henderson competitors were taking advantage of the gaps to win the online market with unique offerings. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Janet Henderson’s conversion by 103%. Below are a few of them –
Sash Windows Barnet Website Re-design
The first thing we did was redesign the website completely. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Socialable’s marketing team also advised Janet Henderson to re-design their landing page to focus on how their product would help their customer for more effective results.
We made a tutorial and asked our customers to embrace a video that showed them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Janet Henderson’s prospects.
Sash Window Marketing for Janet Henderson
Effective marketing does not have to be complicated for Sociable. We have built a method that seeks to know more about our target audience than most people. Our intervention was guided by these same principles. After consulting with Janet Henderson, we started by building a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. All campaigns had a particular objective and were created to complement each other. We checked real-time customer engagement. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Barnet.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Janet Henderson successful.
We conducted search engine optimization, both off-site and on-site, for Janet Henderson’s. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We researched and found new long-tail keywords. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Janet Henderson’s Sash Window Company in Barnet
Our strategies were consistent with Janet Henderson’s brand identity because of our regular communications. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Barnet Sash Windows in Barnet
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Generating Leads for Sash Windows Barnet Sash Windows in Barnet
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from creating meaningful engagement on social media, Janet Henderson is now able to get highly-qualified leads in Barnet and very good referrals. Leads from organic traffic are also well-targeted and better-converting.
Janet Henderson says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Janet Henderson is already on the front page of search engines, bringing in qualified organic leads. Janet Henderson believes it is in a leading position in the Barnet Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The bottom line is that our services helped Janet Henderson to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Janet Henderson to significantly boost profitability. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We can deliver meaningful leads that convert to sales for your business.
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