Since Socialable took over their marketing, Arthur Williams has become one of the leading businesses for sash window services in Wiltshire. They couldn’t generate useful leads before they hired Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. The problem they encountered was high costs per lead vs low conversion rates.
The campaign they initiated to draw targeted organic leads in Wiltshire was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. The leads they got were not as targeted as they would like. Arthur Williams clearly had a visible online presence, but engagement with customers in Wiltshire was poor.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Arthur Williams. We spared some time and learnt about Arthur Williams’s buyer persona. We performed a re-assessment of their online marketing campaigns.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Arthur Williams already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Wiltshire. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a science and art perfected from significant investment in tests over the years.
We applied this to Arthur Williams’s marketing strategy to boost their business in Wiltshire. One thing we noticed is that Arthur Williams demographics and customer preferences had changed slightly but they hadn’t changed their website and email campaign to keep pace with the change. Competitors capitalized on Arthur Williams’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our carefully targeted approach spiked up Arthur Williams conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Sash Windows Wiltshire Website Re-design
The first task we had was to change the website design remarkably. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. Our team also suggested Arthur Williams recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Arthur Williams target audience found our video appealing.
Marketing Sash Windows for Arthur Williams
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. Our intervention was guided by these same principles. We started by creating a marketing plan after consulting with Arthur Williams.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We organized every single campaign towards the ultimate goal, each complementing the other. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Wiltshire was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Arthur Williams profitable.
We performed an on-site and off-site search engine optimization for Arthur Williams. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Branding Arthur Williams’s Sash Window Company in Wiltshire
We made sure we stayed true to the brand in all aspects as we always consulted with Arthur Williams. We ensured that the brand’s image and voice were maintained in all marketing copies by amplifying the brand’s reach.
Promoting Sash Windows for Arthur Williams
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Arthur Williams was impressed with. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Sash Window Lead Generation For Arthur Williams
Ever since we took over, the lead generation across multiple platforms online has been boosted. Arthur Williams can boast of getting valuable leads in Wiltshire, in addition to interacting positively on social media and enjoying good referrals. Leads from organic traffic are also well-targeted and better-converting.
Arthur Williams says its investment on marketing dollars have never given them better return. Arthur Williams is already on the front page of search engines, bringing in qualified organic leads, thanks to some of the long tail keywords we targeted. We continue to implement the content strategy we developed for Arthur Williams by creating relevant and engaging content that not only brings in leads and helps Arthur Williams rank higher on Google, but also positions Arthur Williams as a leader in the field of Sash windows in Wiltshire. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Arthur Williams increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Arthur Williams is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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