Sharon Lee is now a major player in the sash window industry in Watford, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They launched an unsuccessful campaign to get targeted organic leads, and were falling behind the competition. They decided to take immediate action on noticing their falling search engine ranking. The leads they received were the wrong targeted group. Sharon Lee’s strong online presence failed to produce significant engagement amongst its audience in Watford.
When Sharon Lee hired Socialable to help with leads generation, we decided to conduct a thorough analysis of its online promotions first. We also took our time and studied the buyer persona of Sharon Lee. We re-evaluated their digital marketing campaign.
We used our social listening tools and analytical skills to listen to and understand the needs of Sharon Lee customers, seeing as they already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Watford. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It is a science and art perfected from significant investment in tests over the years.
We applied this to Sharon Lee’s marketing strategy to boost their business in Watford. One of the findings we made was Sharon Lee’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Because of their weak customer engagement, Sharon Lee competitors were taking advantage of the gaps to win the online market with unique offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Sharon Lee’s conversion by 103%. We developed the following channels for Sharon Lee –
Revamp of the Sash Windows Watford Webpage
Our first task was to change the website design significantly. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We developed a demo video on the website teaching customers how to assess quality sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. A wide audience of our Sharon Lee’s prospects liked the offer that we created.
Marketing Sash Windows for Sharon Lee
With Sociable, best quality marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. This principle influenced the solutions we proffered for Sharon Lee. After a consultation with Sharon Lee, the first thing we did was to develop a marketing plan.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For instance, our online marketing team re-did the pay-per-click campaign directed at Watford customers.
We created two different landing pages and then tested the traffic against them. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Sharon Lee profitable.
Optimizing for Search Engine Marketing
We conducted search engine optimization, both off-site and on-site, for Sharon Lee’s. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our standing as a reliable company has stemmed from years of experience in assisting clients stay on Google’s first page. We found new long-tail keywords through research. We started targeting, and we were able to create quality content – and thanks to our connection with top influencers – we were able to share with targeted audience, and this brought a new stream of viewers and valuable backlinks.
Sash Windows Branding Campaign in Watford for Sash Windows Watford in Watford
We always consulted with Sharon Lee and ensured that we remained true to the brand in all views. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Window Promotion for Sharon Lee
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. As time went by, we were able to scale up promotion across channels since we were in a position to generate sales and leads from online campaign at a cost that Sharon Lee was impressed with. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for Sharon Lee Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Apart from creating meaningful engagement on social media, Sharon Lee is now able to get highly-qualified leads in Watford and very good referrals. Leads from organic traffic are also better targeted and are converting better.
Sharon Lee claims they have never received a better return on its marketing money. By using the longtail keywords from our research, Sharon Lee has maintained a front page search position and an influx of valuable organic leads. Our content strategy for Sharon Lee involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Watford. Because the industry is a dynamic one, we continue to optimize and adjust to changes to stay competitive.
The bottom line is that our services helped Sharon Lee to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. We have helped many companies like Sharon Lee grow their bottom line substantially using our simplified yet thorough marketing strategies. Our experience and the talent in our team has made a difference for a lot of companies. Let us generate high quality leads and conversions for your business.
Call us today to get started
The following means can be used to contact Sash Windows Watford –