Gloria Hughes is now a major player in the sash window industry in Oxfordshire, thanks to the intervention of Socialable. They couldn’t generate useful leads before they hired Socialable. They required a cost-effective way of getting leads that could maintain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Oxfordshire, but couldn’t beat their competitors. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Gloria Hughes’s strong online presence failed to produce significant engagement amongst its audience in Oxfordshire.
Socialable’s first step, when consulted by Gloria Hughes to improve their leads generation, was to perform a comprehensive online promotion audit. We also took the time to learn about Gloria Hughes’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Because Gloria Hughes’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Oxfordshire, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
Gloria Hughes noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Gloria Hughes’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Competitors capitalized on Gloria Hughes’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. We were able to increase Gloria Hughes conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Gloria Hughes –
Sash Windows Oxfordshire Website Re-design
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We developed a demo video on the website teaching customers how to assess quality sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A considerable number of Gloria Hughes target audience found our video appealing.
Gloria Hughes’s Sash Windows Marketing Strategy
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. This principle influenced the solutions we proffered for Gloria Hughes. We started by creating a marketing plan after consulting with Gloria Hughes.
The plan included the things we intended to do and the procedure to do it, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Oxfordshire.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Gloria Hughes profitable.
Search Engine Optimisation Tweaks
For Gloria Hughes, we performed search engine optimization, including off-site and on-site optimizations. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. We found new long-tail keywords through research. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Sash Windows Branding Campaign in Oxfordshire for Sash Windows Oxfordshire in Oxfordshire
We were always consulting with Gloria Hughes and making sure we stay true to the brand in all aspects. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promotion Campaign for Sash Windows Oxfordshire Sash Windows in Oxfordshire
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Gloria Hughes found impressive. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Lead Generation for Gloria Hughes Sash Windows
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Gloria Hughes can now get top-quality leads in Oxfordshire. Organic traffic now provides better targeted leads and have improved conversion rates.
Gloria Hughes says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Gloria Hughes is already on the front page of search engines, bringing in qualified organic leads. Gloria Hughes believes it is in a leading position in the Oxfordshire Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
Our marketing efforts enabled Gloria Hughes generate significant profits by increasing the sale of its sash windows at lower costs per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Gloria Hughes to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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Company Website – https://sashwindows-oxfordshire.co.uk
Contact – Gloria Hughes
Name of Business – Sash Windows Oxfordshire
Main Phone – 0800 061 4053
Company Email Address – firstname.lastname@example.org