Pamela Washington is now a major player in the sash window industry in Nottingham, thanks to the intervention of Socialable. Before working with Socialable, generating useful leads was a big issue for the company. They needed an affordable way of creating leads that could ensure sustainable growth. The problem was that their conversion was low as compared to the cost per lead.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They resolved to take quick action when they discovered their search engine ranking had also dropped. The generated leads were not from their target audience. Pamela Washington’s strong online presence failed to produce significant engagement amongst its audience in Nottingham.
After consulting with Pamela Washington, Sociable decided to perform a forensic analysis of its online presence from the scratch. We also analyzed the buyer behavior of Pamela Washington’s target audience. We examined their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Pamela Washington already had a strong social media presence. We’ve always been customer-centric since we launched lead generation services in Nottingham. We spend more time studying our client’s customers and understanding their preferences and needs. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We used this marketing technique for Pamela Washington to make them one of the leading players in Nottingham. One of the findings we made was Pamela Washington’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Due to Pamela Washington poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Pamela Washington’s conversion by 103%. Below are a few of them –
Our first step was a complete redesign of the website. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Our team also suggested Pamela Washington recreate their landing page to be more relevant to their marketed products.
We developed a demo video on the website teaching customers how to assess quality sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We made an offer that was appealing to a large audience of our Pamela Washington’s prospective customers.
Marketing Campaign for Pamela Washington Sash Windows in Nottingham
At Socialable, we believe effective marketing should be straightforward. Our approach is to develop an in-depth understanding of the target market where others stop. This principle influenced the solutions we proffered for Pamela Washington. After a consultation with Pamela Washington, the first thing we did was to develop a marketing plan.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. We prepared each campaign towards our target, each supporting the other. We checked real-time customer engagement. An example of this is that we re-designed the pay per click program that was aimed at prospects in Nottingham.
We then tested the traffic against two different landing pages we created. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Pamela Washington profitable.
Search Engine Results Pages Enhancement for Sash Windows Nottingham in Nottingham
We conducted search engine optimization, both off-site and on-site, for Pamela Washington’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
Branding Pamela Washington’s Sash Window Company in Nottingham
Because of frequent interactions, all our marketing activities reflected the true Pamela Washington brand character. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Sash Windows Nottingham Sash Windows Company Promotion in Nottingham
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Pamela Washington
Multiple platforms are bringing in significantly more leads online ever since we took over. Pamela Washington can now get very good referrals and highly-qualified leads in Nottingham apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Pamela Washington says it has never had a better return on investment on its marketing dollars. By using the longtail keywords from our research, Pamela Washington has maintained a front page search position and an influx of valuable organic leads. Pamela Washington believes it is in a leading position in the Nottingham Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The point here is that we helped Pamela Washington increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Pamela Washington to significantly boost profitability. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We have the ability to help your company get best quality leads that converts.
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