At Socialable, we have helped Roger Reed become a recognizable brand in the Burnley sash window scene. Prior to hiring Socialable, they had difficulty obtaining credible leads. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their conversion was low while their cost per lead was high.
They set up a campaign, hoping to generate organic leads in Burnley, but couldn’t beat their competitors. They decided to take immediate action on noticing their falling search engine ranking. They got leads from a different target market. Although engagement was poor in Burnley, Roger Reed had a significant online presence.
Upon consulting with Roger Reed, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also analyzed the buyer behavior of Roger Reed’s target audience. We re-evaluated their digital marketing campaign.
Since Roger Reed already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our methods have always focused on the customer since we began lead generation services in Burnley. We spend more time studying our client’s customers and understanding their preferences and needs. It’s both an art and a science backed by millions of pounds of testing and perfecting over all these years.
Roger Reed noticed a major spike in their business activity when we applied this practice to their strategy. We also observed customer preferences and demographics for Roger Reed had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Roger Reed competitors were taking advantage of the gaps to win the online market with unique offerings. Our carefully targeted approach spiked up Roger Reed conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Here are a few of them –
Revamp of the Sash Windows Burnley Webpage
Our first step was a complete redesign of the website. The current USP and call-to-actions were not as well-positioned and persuasive as it should be, even though our analysis showed that most of the visitors landed on the homepage. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. We created an offer that appealed to a wide audience of our Roger Reed’s prospects.
Roger Reed’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. We began by putting in place a marketing plan upon consulting with Roger Reed.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We monitored customer response. For example, the pay-per-click campaign aimed at potential customers in Burnley was re-created by our digital team.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Roger Reed’s business.
Search Engine Optimisation Tweaks
We performed an on-site and off-site search engine optimization for Roger Reed. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Roger Reed’s Sash Window Company in Burnley
Our strategies were consistent with Roger Reed’s brand identity because of our regular communications. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for Roger Reed
While we fine-tuned and optimized conversion, we used a limited budget to perform promotions across a wide range of online platforms through social media pay-per-click and paid search pay-per-click. Before long we were generating leads and making sales conversions online at reasonable cost margins which we boosted with promotions across other platforms. We observed a significant increase of 110% in leads-to-sales conversion, and a 73% leads spike as a result of the re-designed landing page.
Generating Leads for Sash Windows Burnley Sash Windows in Burnley
Multiple platforms are bringing in significantly more leads online ever since we took over. Besides engaging meaningfully on social media and receiving good referrals, Roger Reed can now get top-quality leads in Burnley. Leads from organic traffic are converting better because they are better targeted.
Roger Reed says it has never had a better return on investment on its marketing dollars. For some of the longtail keywords we targeted, Roger Reed is already on the front page of search engines, bringing in qualified organic leads. Our content strategy for Roger Reed involves the continued curation of engaging content that attracts leads, ranks them high on Google’s search engine result page (SERP) and places them in a competitive position in the Sash window market in Burnley. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Roger Reed increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Roger Reed is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. We have a crop of experienced and talented professionals, who make positive impact on our clients’ business. We can help your organization generate high quality leads that converts.
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