At Socialable, we have helped Jose Russell become a recognizable brand in the Sale sash window scene. The company had problems generating valuable leads before they engaged Socialable. They needed a cost-effective way of generating leads that could sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Although engagement was poor in Sale, Jose Russell had a significant online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Jose Russell. We also analyzed the buyer behavior of Jose Russell’s target audience. Their digital marketing campaign was audited in detail by our marketing team.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Jose Russell already had a strong social media presence. Our lead generation approach has continuously been customer-focused since our inception in Sale. We take the time to learn about our client’s customers and understand their buyer persona. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
That is what we did for Jose Russell to help it become a major player in Sale. One of the findings we made was Jose Russell’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Competitors capitalized on Jose Russell’s inadequate engagement strategies by communicating strongly with the target audience and winning over a significant number. Our applied technique increased Jose Russell’s conversion by 103%, reduced average cost of acquiring lead by almost 53%, and improved engagement significantly on all channels. Below are a few of them –
Sash Windows Sale Website Re-design
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. A wide audience of our Jose Russell’s prospects liked the offer that we created.
Marketing Campaign for Jose Russell Sash Windows in Sale
With Sociable, best quality marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our intervention was guided by these same principles. We wrote a marketing plan after a meeting with Jose Russell.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For example, we re-structured the pay-per-click campaign that targeted prospective customers in Sale.
We then analysed the traffic using two separate landing pages we made. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable follows a holistic approach to marketing and these are just tiny illustrations of the process and work we put into making Jose Russell profitable.
Search Engine Results Pages Enhancement for Sash Windows Sale in Sale
We conducted search engine optimization, both off-site and on-site, for Jose Russell’s. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. The experience we’ve gained over the years has helped us get our clients on the first page of Google. We researched and found new and more specific keywords. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Jose Russell’s website.
Jose Russell Sash Window Branding Activity in Sale
We always consulted with Jose Russell and ensured that we remained true to the brand in all views. We expanded the brand’s reach and made sure that the brand’s image and voice were kept the same in all marketing copies.
Promoting Sash Windows for Jose Russell
We carried out promotion in various online platforms, especially through social media pay per click and paid search pay per click with a limited budget while we optimized and fine-tuned conversion. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Jose Russell found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Jose Russell Sash Windows
Since we started managing their account, Jose Russell has recorded tremendous success in lead generation from different platforms. Jose Russell can now get very good referrals and highly-qualified leads in Sale apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
According to Jose Russell, we were able to give them the best return on marketing investment ever. For some of the longtail keywords we targeted, Jose Russell is already on the front page of search engines, bringing in qualified organic leads. Jose Russell believes it is in a leading position in the Sale Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
This case study highlights our strategies to grow Jose Russell’s profits by selling more sash windows at a cheaper cost per lead. Jose Russell is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. A lot of companies have gained much from our experience and the talent in our team. We can help your organization generate high quality leads that converts.
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