Aluminium Windows Peterborough in Peterborough is one of the city’s finest aluminium window providers. Their success through both offline leads and client referrals over the past years has allowed them to grow as a business. The company’s strong online presence was developed over the years, but was recently finding it hard to convert traffic into leads and sales.
Although their social media channels were growing, customer engagement was poor. Because conversions were poor, Aluminium Windows Peterborough was stuck. Based on results from the ads, they couldn’t grow as couldn’t justify spending more on a channel that was not working.
Besides, their cost per lead and sales at the current rate was unsustainably high. Customer complaint was low because Aluminium Windows Peterborough’s windows are strong and durable. To grow and sustain profitability, they needed to be able to bring in leads at a significantly reduced cost or scale up conversion, preferably both.
To help solve these challenges, they contacted Socialable in Peterborough. When we took up the task, we started by studying their current strategy and how much of their milestones had been accomplished. We then started a complete review of their website, search engine optimization tactics, marketing efforts, digital strategy and more.
We listened to potential online customers as part of our analysis of Aluminium Windows Peterborough’s buyer persona. We carefully created a buyer persona before proceeding. Some members of our team were also carefully studying and “spying” on our client’s competitors in Peterborough and those abroad. All of this gave us enough data to get on with the mission at hand.
Web Design Aluminum Window Company
We noted from our analysis that their call-to-action feature on the website was poorly optimized and misplaced. Another area they were lacking in was in conveying the message of how their technical skills would benefit their customers. We agreed that the homepage of the website needed to be lead-orientated and that the website in general needed to be more responsive. Knowing the buyer persona, we moved on to create a simple but well-structured landing page.
We allowed for customers to learn about the right aluminium windows to suit their needs. Customers could feel comfortable entering their information in the call-to-action as we displayed our client’s past accolades and credentials clearly. Using our buyer persona analysis results and the prospect class our client preferred, we created two more unique selling propositions. We used our best techniques and practices we developed over the years to create a more effective digital marketing process for our clients. We used the A/B split testing method to test USP’s we created on different pages before opting for the best converting one.
SEO Aluminium Window Company
We created a new search engine optimization strategy that was better targeted to their customer demographics. Based on research and analysis, we were able to generate a list of long-tail keywords to better attract the right prospects. Our analysis revealed that while they ranked high for some keywords, the keywords were not action-oriented and the users they brought in were mostly still researching and checking out their options and were not looking to buy soon. We targeted new keywords as well as created another landing page and call-to-action that attracted new visitors and presented them with an email campaign that catered to their individual customer process, preparing them when they were ready to take action and buy.
Marketing for Aluminium Window Company
First we created a solid marketing plan for Aluminium Windows Peterborough. We made sure that the Aluminium Windows Peterborough online marketing campaign was customer-centric and focused on Peterborough. We stepped up social media campaign with the aim of creating social engagement.
We prioritized real social media engagement by posting useful content that addressed customer needs. We were able to devise a new campaign, using different target keywords, based on our own time-tested strategy in terms of pay per click marketing. We thoroughly assess customer engagement data and how many leads and calls were generated from each page after sending traffic to two different landing pages. We were also able to create different content, such as interesting articles, videos, and customer testimonials because of our better social media engagement.
PromotingAluminium Window Company
Digital promotions were the main source used for targeting leads for Peterborough Aluminium Windows Peterborough. The promotion consisted of search paid traffic, social media pay per click, and content marketing. After carefully developing and optimizing paid search campaigns and the buyer persona, we could immediately run a profitable Google PPC campaign. The level of engagement began to increase significantly thanks to social media.
Aluminium Windows Peterborough is now a leader of aluminium window services in Peterborough because of our high-quality content and marketing (using others in the industry to bring content to a wider audience). In order to continue optimizing the campaign, we maintain a view of continually increasing ROI and adapt to changes. Already solid offline, we made sure our client’s brand voice was also solid online. By implementing several different online branding techniques we maximized the chance of our client’s brand being noticed in all our marketing campaigns.
Effective Lead Generation for Peterborough Aluminium Window Services
We harmonized lead generation across several platforms for Aluminium Windows Peterborough to achieve maximum results. The cost per lead was reduced by 79%, while conversion increased by 81%. Organic leads have increased by 42% so far.
This means that our client always has work, and our follow-up campaign is helping our client sell more aluminium windows. We helped Aluminium Windows Peterborough in Peterborough and beyond make progress with high-quality but low-cost leads that are nurtured with our simple and effective marketing strategy. At times, the difference that will boost your marketing performance is not farfetched. It might just be an outside eye that extracts and implements the beneficial change to your marketing plan.
Contact us now –
Company website – https://aluminiumwindows-peterborough.uk
Contact Name – Barbara Summer
Business Name – Aluminium Windows Peterborough
Main Phone – 0800 772 0298
Company Email – firstname.lastname@example.org