At Socialable, we have helped Marie Rogers become a recognizable brand in the Oxford sash window scene. The company had problems generating valuable leads before they engaged Socialable. They needed a cost-effective way of generating leads that could sustain growth. The problem was that their conversion was low as compared to the cost per lead.
They set up a campaign, hoping to generate organic leads in Oxford, but couldn’t beat their competitors. Their search engine ranking also dropped significantly, so they decided to do something about it. The leads they got were not as targeted as they would like. There was no doubt that Marie Rogers had a strong online presence, but their visitors were just not taking any steps to engage with their company.
After consulting with Marie Rogers, Sociable decided to perform a forensic analysis of its online presence from the scratch. We spared some time and learnt about Marie Rogers’s buyer persona. Their digital marketing campaign was audited in detail by our marketing team.
Given Marie Rogers’s strong social media presence, we resolved to listen and understand their customers’ needs, using our social listening techniques and digital marketing experience. Ever since we started offering lead generation services in Oxford , our approach has always been customer-centric. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. It is a combination of creativity and analytics plus years of investment in continuous testing.
We used this marketing technique for Marie Rogers to make them one of the leading players in Oxford. One of the findings we made was Marie Rogers’s email campaign and website hadn’t changed despite the evolution of their audience’s demographics and buying preferences. Marie Rogers’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. We were able to increase Marie Rogers conversion rates by 103%, reduce costs per lead by a whopping 53% and drive engagement on their site using our targeted techniques. Here are some areas we developed for Marie Rogers –
Our first step was a complete redesign of the website. We found out through an analysis carried out that although visitors landed on the homepage, the current call-to-actions and USP were not as well-positioned as it ought to be and not as persuasive. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. A call-to-action that targeted prospective sash window customers was linked with the video that we included using attractive and interesting words that resonated with the targeted demographic in order to lure the customers. A wide audience of our Marie Rogers’s prospects liked the offer that we created.
Marketing Sash Windows for Marie Rogers
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. These same principles guided our intervention. We started by creating a marketing plan after consulting with Marie Rogers.
The contents of the marketing plan included a schedule of activities with SMART goals and project coordinators. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For instance, our online marketing team re-did the pay-per-click campaign directed at Oxford customers.
We designed two landing pages and A/B tested them with the traffic generated from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Marie Rogers benefited from Socialable’s holistic marketing approach as evidenced by the few examples demonstrated in the case study so far.
Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of Marie Rogers. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our many years experience has given us the opportunity to assist our clients get up the ladder in first page of Google. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Marie Rogers Sash Window Branding Activity in Oxford
We always consulted with Marie Rogers and ensured that we remained true to the brand in all views. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promotion Campaign for Sash Windows Oxford Sash Windows in Oxford
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Marie Rogers found impressive. Lead-to-sales conversion increased by 110%, while the landing page we designed was bringing in 73% more leads.
Lead Generation for Marie Rogers Sash Windows
Marie Rogers has continued to experience positive lead generation from various channels, since we began managing their account. Marie Rogers can now get very good referrals and highly-qualified leads in Oxford apart from creating meaningful engagement on social media. Leads from organic traffic are converting better because they are better targeted.
Marie Rogers testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. By using the longtail keywords from our research, Marie Rogers has maintained a front page search position and an influx of valuable organic leads. We continue to implement the content strategy we developed for Marie Rogers by creating relevant and engaging content that not only brings in leads and helps Marie Rogers rank higher on Google, but also positions Marie Rogers as a leader in the field of Sash windows in Oxford. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
This case study highlights our strategies to grow Marie Rogers’s profits by selling more sash windows at a cheaper cost per lead. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Marie Rogers to significantly boost profitability. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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Business Web address – https://sashwindows-oxford.co.uk
Business Contact – Marie Rogers
Name of Business – Sash Windows Oxford
Contact Number – 0800 061 4053
Company Email Address – firstname.lastname@example.org