Our marketing team at Socialable has built the Keith Barnes brand to notable standards in the sash window industry, Oldham. When they engaged Socialable, they were struggling with generating leads. The company needed to generate leads with cost-efficient methods to sustain growth. The problem was that their conversion was low as compared to the cost per lead.
The campaign they initiated to draw targeted organic leads in Oldham was unsuccessful, and their competition was winning. They decided to take immediate action on noticing their falling search engine ranking. The generated leads were not from their target audience. The poor engagement of Keith Barnes’s customers in Oldham was a contrast to its strong online presence.
Sociable decided to do a forensic analysis of its online presence from the scratch, after consulting with Keith Barnes. We also took our time and studied the buyer persona of Keith Barnes. We performed a re-assessment of their online marketing campaigns.
Since Keith Barnes already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Oldham. We take considerable time to profile our client’s audience so we can understand their purchase behavior. It’s a combination of art and science borne from investing in experimental techniques throughout the years.
Keith Barnes noticed a major spike in their business activity when we applied this practice to their strategy. It was also evident that Keith Barnes’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Keith Barnes’s competitors were exploiting the lapses in their audience engagement with a unique service offerings. Our carefully targeted approach spiked up Keith Barnes conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. We developed the following channels for Keith Barnes –
First we had to change the look of our web design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also decided to create a stronger landing page that would make the marketing much more effective and focused.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. We linked the video with a call-to-action button aimed at potential customers who were looking for a particular sash window, using their preferred keywords. We created an offer that appealed to a wide audience of our Keith Barnes’s prospects.
Marketing Campaign for Keith Barnes Sash Windows in Oldham
For Socialable, effective marketing does not have to be complicated. All we do is to try and understand our target market deeper than most. Our intervention was guided by these same principles. We began by putting in place a marketing plan upon consulting with Keith Barnes.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. We organized every single campaign towards the ultimate goal, each complementing the other. We monitored customer response. An example of this is that we re-designed the pay per click program that was aimed at prospects in Oldham.
We created two different landing pages and then tested the traffic against them. We also continued to engage and track the leads generated from a new email campaign. When it comes to marketing, Socialable follows a holistic approach and these are some of the work and processes we follow to make Keith Barnes profitable.
Search Engine Optimisation Tweaks
We did off-site and on-site search engine optimization for Keith Barnes. The SEO scene is a constantly changing environment, so we continue to monitor and address changes observed. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Keith Barnes’s website.
Sash Windows Branding Process in Oldham
Our strategies were consistent with Keith Barnes’s brand identity because of our regular communications. All marketing messages relayed the right brand image and voice, reaching a significant number of audience.
Keith Barnes’s Sash Window Promotion
Our promotional activities ran on various platforms and involved paid search, social media campaigns and optimized conversion tactics, all within a specific budget. Eventually, we were able to start generating leads and sales from online campaigns at a cost that Keith Barnes found impressive, and we were able to scale up promotion across channels. Lead-to-sales conversion improved by 110%, while the landing page we created was streaming in more leads by 73%.
Generating Leads for Sash Windows Oldham Sash Windows in Oldham
Ever since we took over, the lead generation across multiple platforms online has been boosted. Apart from building strong engagement on social media, Keith Barnes can now get very good referrals and highly-qualified leads. Leads from organic traffic are converting better because they are better targeted.
Keith Barnes testifies that our marketing strategies afforded them the best returns ever experienced on their digital ad spend. Keith Barnes is already enjoying quality organic leads from its front page position, as a result of the longtail keywords we developed for them. We continue to use the content strategy we made for Keith Barnes by creating engaging and relevant content that not only ranks Keith Barnes higher on Google and bringing in leads, but also puts Keith Barnes in a position to lead in the Sash window industry in Oldham. We keep optimizing the various pages and adapting because you can never be still in this industry or you get left behind.
The point here is that we helped Keith Barnes increase their sash windows sales with a fraction their previous marketing spend, hence maximizing profitability. Our simple, yet detailed and effective marketing campaigns, have helped many companies including Keith Barnes to significantly boost profitability. A lot of companies have gained much from our experience and the talent in our team. We can deliver meaningful leads that convert to sales for your business.
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