Since Socialable took over their marketing, Judy Watson has become one of the leading businesses for sash window services in Merton. Before working with Socialable, generating useful leads was a big issue for the company. They needed a cost-effective way of generating leads that could sustain growth. They struggled with low conversion rates while their cost per lead was high.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. Their obtained leads were not the right target. Judy Watson’s strong online presence failed to produce significant engagement amongst its audience in Merton.
Upon consulting with Judy Watson, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of Judy Watson. We performed a re-assessment of their online marketing campaigns.
Because Judy Watson’s social media presence was already sound, we used our social listening tools and experience to understand what their customers were saying online. From the day we started our lead generation services in Merton, our approach has always been focused on the customers. We are able to understand the target audience’s purchase behavior because we spend significant time analyzing their activity. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to Judy Watson’s marketing strategy to boost their business in Merton. We also observed customer preferences and demographics for Judy Watson had changed, but they failed to keep up by neither adjusting their website nor their email campaign. Because of their weak customer engagement, Judy Watson competitors were taking advantage of the gaps to win the online market with unique offerings. Our strategy helped in improving engagement significantly on all channels, reduced average cost of acquiring lead by almost 53%, and increased Judy Watson’s conversion by 103%. Below are some of them –
The first thing we did was redesign the website completely. We found out from our study that web visitors landing on the homepage were not convinced to engage and that the call-to-action was not well-optimised. Socialable’s marketing team also advised Judy Watson to re-design their landing page to focus on how their product would help their customer for more effective results.
We came up with a guide and motivated customers to watch a video that provided them with guidelines on how to assess sash windows. This video was linked with a call to action that targeted prospects that wanted the kind of sash windows our prospect dealt in, using words that appealed to the customers based on their demographic and our earlier study. The video we made generated engagement among a significant percentage of Judy Watson audience.
Sash Windows Marketing outline for Judy Watson
For Socialable, effective marketing does not have to be complicated. Our approach is to develop an in-depth understanding of the target market where others stop. Our decisions on behalf of Judy Watson were guided by this principle. We started by creating a marketing plan after consulting with Judy Watson.
The plan entailed all we intended to do and how it would be done, with measurable outcomes and milestones. An ultimate goal was tied to various campaigns, each with a unifying theme. We also tracked response. For instance, we re-designed the pay-per-click campaign that targeted prospects in Merton.
We created two different landing pages and then tested the traffic against them. Furthermore, we created an email campaign with which we consistently educated and nurtured the leads. Our policy at Socialable is to employ a universal marketing approach and these examples are a glimpse into the strategies we used to redefine Judy Watson’s business.
Search Engine Optimisation Tweaks
For Judy Watson, we performed search engine optimization, including off-site and on-site optimizations. Given the dynamic nature of SEO, we consistently respond to changes in trend by keeping an eye on the SEO. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We found new long-tail keywords through research. We created quality content and used our relationship with power influencers to share them across large audiences, bringing in more web traffic and trustworthy backlinks to Judy Watson’s website.
Judy Watson Sash Window Branding Activity in Merton
We were always consulting with Judy Watson and making sure we stay true to the brand in all aspects. We amplified the brand’s reach and ensured the brand’s voice and the image were maintained in all marketing copies.
Sash Windows Merton Sash Windows Company Promotion in Merton
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. Eventually, we managed to scale up promotion across channels given that we began generating leads and sales from online campaigns at a reasonable cost that Judy Watson found impressive. Our team noted of a 73% jump in lead from the newly designed landing page, and a major boost in leads-to-sales conversion or 110%.
Judy Watson Sash Window Lead Generation
Ever since we took over, the lead generation across multiple platforms online has been boosted. Besides engaging meaningfully on social media and receiving good referrals, Judy Watson can now get top-quality leads in Merton. Based on improved conversion rates and specific targeting, leads from organic traffic are more valuable now.
According to Judy Watson, we were able to give them the best return on marketing investment ever. By using the longtail keywords from our research, Judy Watson has maintained a front page search position and an influx of valuable organic leads. We continue to use the content strategy we made for Judy Watson by creating engaging and relevant content that not only ranks Judy Watson higher on Google and bringing in leads, but also puts Judy Watson in a position to lead in the Sash window industry in Merton. We keep familiarizing ourselves with the latest techniques and optimizing various pages in order to keep on with the pace in this industry.
The bottom line is that our services helped Judy Watson to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. Judy Watson is an example of one of the numerous companies we have helped increase their sales through our effective and straight-to-the-point marketing campaigns. We pride ourselves in our pool of experienced talents, capable of taking any business to the next level. We have the ability to help your company get best quality leads that converts.
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